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Brand Building and Connecting with Your Customers: A Conversation with Monica Sharma-Patnekar
By SmartBranding Team access_time 3 min read


Today our guest is Monica Sharma-Patnekar. She’s an e-commerce brand mentor and consultant with 17-plus years of experience building purpose-driven brands. She has worked with Fortune 500 companies and coached premium partners to Google.

Meet our guest

Name: Monica Sharma-Patnekar

What they do: Monica is the creative force behind Business with Monica, a consultancy and coaching firm specialising in brand development and growth strategy.

Fun fact: In discussing the significance of selecting an appropriate name for your business, Monica recounts her own unsuccessful attempt to name her online store for home accessories “Chutney”. Despite intending for the name to evoke the idea of spicing up one’s living space, customers were left confused and mistakenly assumed it was a food brand. As a result, Monica was compelled to rename the store to “House of Chutney”.

Where to reach them:


Branding is not just limited to the name or design of your business but encompasses the emotional connection you create with your audience. Consistently conveying that feeling and message across every touchpoint is essential, and understanding this importance underscores the significance of every aspect of your branding strategy. It’s important to recognise that your domain name, messaging, and design play a critical role in building a consistent connection with your customers.

Monica Sharma-Patnekar

Knowing your customer has to be a consistent thing in your business.

Monica Sharma-Patnekar

Short overview

With an extensive background in brand building, Monica traces her journey from obtaining her master’s degree in business to holding various positions in the corporate world, including brand management. It was during this time that she discovered her true passion for creating and developing brands, leading her to establish her own brand.

During our conversation, Monica emphasises the importance of naming your business and connecting your brand with your customers, as well as the value of selecting the right domain name as part of the branding process. Knowing your customer, according to Monica, should be a consistent practice in your business, just like any other aspect. Monica shares her business’s essence and working process, outlining what potential customers can expect from her services. She also talks about how her services can benefit various individuals and companies. As we wrap up our conversation, Monica reveals her thrilling plans for the upcoming year. Stay connected with her through social media for the latest updates.

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