I Love Hummus, a Czech food company, celebrated its 10th anniversary with a rebrand to Beavia. After entering new markets and expanding their assortment, the name I love Hummus proved to be limiting for the brand.

The new brand name Beavia, which means “happy journey” in Latin, alludes to the brand’s mission: ”people to return to themselves and nature through quality and tasty food, and to find their own happy journey”. 

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We have decided to expand our product portfolio and it is not only about hummus anymore. Our former name was not describing us anymore and therefore we have made a decision to change our image.  

Beavia team

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Before the rebranding, the company operated on the .cz domain extension, the country code of the Czech Republic. For its new brand, they have secured both Beavia.cz and the exact brand match domain name Beavia.com and without question, it marks a significant turning point in the company’s expansion plan.

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How does your brand name match your company vision? What new horizons can a better name open? Get in touch if you feel your brand deserves a better name, we are always happy to help.

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