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Gympass Rebrands to Wellhub to Reflect Expanded Wellness Services and IPO Preparations
By Monica Stankova access_time 2 min read

Gympass is a corporate wellness platform that connects employees to top partners for fitness, mindfulness, therapy, nutrition, and sleep—all included in one subscription designed to cost less than each individual partner. Previously focused on gym memberships, the company rebranded to Wellhub in April 2024 to reflect its expanding range of services. 

Today I am thrilled to share a pivotal moment in our journey, representing a profound evolution to our brand and direction. Gympass has now become Wellhub – a name that lives up to our bold vision where every employee at every company checks in with their wellbeing every day. Eleven years ago, Gympass emerged from a personal struggle—a quest to maintain a healthy routine while navigating the challenges of a demanding work life. What began as a D2C fitness solution has become a mission to make every company a wellness company. Today, as we announce our rebrand to Wellhub, I find myself reflecting on the incredible journey that brought us here.

Cesar Carvalho, CEO

The old name, Gympass, limited the company to a certain industry, implying a primary focus on gym-related services. In contrast, the new name, Wellhub, is more open to the company’s growing range of services, encompassing all aspects of wellness beyond just fitness.

According to the statement, after many rounds of “the new name game,” they gravitated towards their roots: simplicity. Transitioning from “Gym” to “Well” and from “Pass” to “Hub,” Wellhub represents a practical yet powerful shift into the future.

Recently, I found myself hung up on a particular brand tagline. I’d seen it quite a few times before– “we’re more than “just a gym-pass.” All wordplay aside, it was yet another sign to me as  Chief Marketing Officer that it was time for the Gympass brand to evolve. 

Ryan Bonnici, CMO

As reported by the Financial Times, the rebrand is also part of preparations for an initial public offering (IPO) following a valuation of $2.4 billion with backers including SoftBank and EQT.

The new brand is now located at the Exact Brand Match (EBM) domain, Securing this domain is important, particularly during a name change, as it guarantees a smooth transition for existing clients and partners while solidifying the new brand identity.

Whether you’re a small business owner or a large corporation, a premium domain name can help boost your brand and increase your online presence. If you’re ready to take the next step, contact us to learn more about our premium domain name options and how they can benefit your business.

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