folder Filed in Domain upgrades
From to Raising the Bar for Online Financial Management
By Tsani Gramatikova access_time 1 min read

The finance management company Wallo acquired the Exact Brand Match (EBM) domain, reflecting its commitment to making financial management more manageable and accessible. The platform offers a wide range of tools that provide insights into spending, simplify budget planning, and help users make smart savings decisions. Beyond basic tracking, Wallo assists users in planning for future financial needs, such as cash flows and bill payments, thereby helping them avoid potential overdraft charges. Wallo also provides targeted, timely suggestions that help users secure the best deals from crucial service providers, further optimising their financial health.

The company launched under the domain name Startups often add call-to-action verbs like “try,” “use,” and “get” to their brand names when the preferred EBM domain is either unavailable or too costly. These prefixes usually serve as temporary solutions, allowing young companies to establish an online presence and begin building their brand while working towards securing the ideal domain name.

Securing an EBM domain is a critical milestone for startups, signalling maturity and stability while enhancing marketing effectiveness. For Wallo, moving to eliminates potential customer confusion and ensures that the brand is perceived as authoritative and direct. This change enhances user accessibility and boosts the brand’s visibility and marketing efforts.

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