folder Filed in Domain upgrades Acquired by BERG Toys: Paving the Way for Versatility and Scalable Growth 
By Monica Stankova access_time 2 min read

BERG is a Dutch company founded in 1985 by Henk van den Berg, specialising in the design and manufacture of outdoor toys such as go-karts, trampolines, and pedal-powered vehicles. Initially focused on go-karts, BERG has expanded its offerings to include a variety of durable, high-quality outdoor toys, earning a reputation as a leading brand in the industry. 

Recently, according to DNJournal’s domain sales report, BERG secured the Exact Brand Match (EBM) domain name,, redirecting it to its current website,’s records show that the domain has a history of usage since 1998, initially by FCI (Framatome Connectors International), which acquired Berg Electronics that year. The domain later redirected to Amphenol after its acquisition of FCI Asia Pte in 2016. 

BERG uses the domain, which combines the brand name with a product descriptor, a common practice when the EBM domain isn’t available. This can sometimes restrict a company to specific products or services and lead to issues like lost web traffic and misdirected emails.

By securing, the business has addressed these challenges, boosting its brand credibility and trust while also ensuring flexibility for future expansion. The company’s naming strategy, derived from its founder, reflects a wider trend in business branding. Using a personal name for the brand offers multiple benefits. It builds trust, creates a personal connection with customers, and gives the brand a distinct and authentic identity.

When it comes to premium domain names, it’s important to weigh the potential loss in terms of brand recognition and revenue against the cost of the investment. In the long run, a premium domain name can be a valuable asset for your business. Contact us to learn more about our premium domain options and how they can help your business succeed.

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