folder Filed in News
From Brand Protection to Market Domination: Buckman's Ski and Snowboard Shops' Domain Strategy
By Tsani Gramatikova access_time 2 min read

Buckman’s Ski and Snowboard Shops, a family-owned and operated ski company with over 50 years of industry experience and seven retail stores in Pennsylvania, has broadened its domain portfolio with two more premium domain names, and The company already owns the exact brand name along with, and 

Owning multiple domains benefits Buckman’s by enabling targeted marketing, improving SEO, protecting its brand identity, creating branding opportunities, strategically expanding its online presence, and gaining a competitive edge in its industry.

The company has also filed trademark applications to register the marks and, aligning with a growing trend among companies to register generic domain names as trademarks to protect their business, as seen with names like and

Our interview with Shane Rumbaugh, an attorney in the United States specialising in trademark, copyright, and advertising law, sheds more light on this topic. Many mistakenly believe that registering a business name or acquiring a domain name automatically grants them trademark rights. Trademark rights are not conferred through business registration or domain acquisition. and are natural choices for people looking for ski and snowboard equipment online. Thanks to these recent acquisitions, Buckman’s Ski and Snowboard Shops will be the first destination that comes to mind, ensuring they remain easily discoverable to a broader audience and maintaining their competitive edge.

Premium domain names are a valuable asset for businesses looking to build a strong, professional brand. If you’re interested in purchasing a premium domain name for your business, don’t hesitate to contact us for more information and assistance.

branding domain domain name domain names domains naming