Today our guest is Caelan Huntress. Caelan is an American digital nomad living in New Zealand who combines his talents as a theatrical performer and a tech geek to create compelling virtual experiences.
Meet our guest
Name: Caelan Huntress
What they do: Caelan is a dynamic speaker, trainer, and business coach. He is the Creative Director of Stellar Platforms, a digital marketing agency that assists experts and entrepreneurs set up smart marketing systems.
When you’re marketing yourself and using your personal brand to gain attention, and you try an experiment and it fails, it may feel like the failure is on you as a person, but it isn’t. Any failure on your brand is simply an opportunity to learn how to do better in the future.
Marketing is a series of failed experiments. And when it comes to marketing your brand, you’re just throwing spaghetti at the wall to see what sticks. And when it comes to branding, it takes a long time to figure out.
Which is easier: attracting attention as a street performer or a digital marketer? We talk about how Caelan’s varied experience as a circus acrobat, a street performer, and an actor has shaped his marketing career, so be sure to pay attention. Caelan shares his marketing and branding ideas, including why embracing failure is important. For those just starting in business, we analyze some strategies for establishing credibility for your product or service. Caelan discusses the Stellar platform and what are smart marketing systems. He has invested in several domain names, including his name, so we also touch on that. Caelan just published a new book titled Marketing Yourself, a practical guide divided into four parts based on the book’s four pillars: positioning, profit, strategy, and systems.