folder Filed in Interviews, Podcast
Ask Catherine About Social Media Marketing, Instagram for Consultants and Changes in Consumer Behaviour Over the Years
By SmartBranding Team access_time 2 min read


Meet Catherine Downes. Catherine has over 25 years of marketing and communications consulting experience, and she recently set up AskCatherine; where she helps entrepreneurs run successful marketing and communications without the huge resources of large corporations.

Meet our guest

Name: Catherine Downes

What they do: Catherine assists small businesses in creating and maintaining effective marketing and communications strategies without the vast resources of large corporations. Catherine launched AskCatherine to share some of her knowledge and experience with the world.

Where to reach them:


You don’t need a huge budget to have some marketing influence. You don’t need thousands of followers to make money on social media. It’s having the right kind of follower and making sure you keep engaging and building the relationship.

Catherine Downes

Short overview

In this podcast episode, Catherine shares why she moved from England to New Zealand and how she decided to start her own business after years in branding and marketing. We talk about how she came up with the name AskCatherine for her brand, the value of branding, and how names can limit future growth. Catherine has spent over twenty-five years in marketing, and we talk about how she has seen the field and consumer behavior grow and develop. When it comes to business owners and their brand success, Catherine exemplifies the most common mistakes she sees entrepreneurs make. If you’re wondering how to choose the right social media platform or whether you should be on them all, keep listening till the end as we go over that as well.

Other resources

We host engaging conversations about naming, branding, and entrepreneurship, exploring everything from initial triumphs to the hurdles along the way. If you’ve got insights on innovative branding strategies, lessons learned from entrepreneurial ventures, or thoughts on the significance of a solid domain name strategy, and you’re keen to chat about them, we’d love to hear from you!

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