Fido, a digital risk decisioning platform, has transformed its brand identity with a rebrand to Trustfull. The platform assists businesses from various sectors in assessing risks, ensuring a more secure online environment.
Rebranding as Trustfull is more than a simple name change – it marks the start of a new era for us as a company. The new brand demonstrates our continuous effort to provide a comprehensive digital signal analysis on a global scale, and reflects our passion for innovation that sets us apart. We’re excited to expand our reach and believe that this marks a significant step forward in the evolution of our company.
Marko Maras, CEO and Founder of Trustfull
Before the rebrand, the company operated on a .id domain extension, a country code top-level domain (ccTLD) for Indonesia. Startups often choose compromise domain extensions when they are not yet ready to invest in a .com domain that matches their brand name. This can lead to traffic leaks, lost emails, negative user experience and security risks. Country code domains provide the advantage of offering a wider range of available names, but they can also introduce potential risks and challenges that need to be carefully considered.
The move to Trustfull.com is strategic and provides multiple benefits for the company and its customers. The new domain facilitates easier brand recognition and accessibility, improving user experience and engagement. This change not only elevates Trustfull’s market presence but also widens its reach, attracting a wider audience.
Other resources
- Top 10 Rebranding Mistakes and How to Avoid Them: A Guide for Entrepreneurs
- Maximising Your Domain Name Strategy: The Benefits of Premium Domain Names for SMEs
- Risks and Benefits of Using Country Extension Domain Names
- Monthly Funding Report: September 2023 Funded Startups and Their Domain Name Choices
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