Our guest for this episode is Vanhishikha Bhargava. With over eight years of experience working closely with B2B SaaS companies across various industries, including eCommerce, HRTech, EdTech, Marketing and Sales Automation, MarTech, and more, Vanhishikha is a full-stack Content Marketer and B2B Content Writer.
Meet our guest
Name: Vanhishikha Bhargava
What they do: Vanhishikha is the Founder of Contensify, a B2B SaaS content marketing agency that works with startups and scale-ups to help them establish their inbound marketing funnel using the pillar-cluster model.
Interesting fact: Vanhishikha initially comes from an engineering background but ventured into the field of marketing after college in 2013. Despite not having a clear career path, her proficiency with words and her family background (her mother is an English teacher) led her to start simplifying technology through writing. Vanhishikha’s dedication and talent eventually led her to become a successful content marketing strategist specialising in SEO-focused content for B2B SaaS startups.
The domain that you do pick up has to be something that you visualise in the long term, adding up towards your business goals and objectives.
People often think content marketing is just about writing blogs, but it’s more than that. It’s about strategy and understanding your reader’s personas. Another common myth is that content marketing works in silos. It doesn’t. Your content marketing strategy should fuel your sales and support teams, working together across channels like email, SEO, and social media. It’s crucial to avoid the siloed approach and recognize that all elements need to collaborate to achieve results.
Our conversation with Vanhishikha begins with her journey into content marketing. We explore common myths about content marketing, such as the misconception that frequency and quantity of content are more crucial than quality.
Vanhishikha addresses the myth that content marketing is solely about writing blogs, underscoring the importance of strategy and understanding reader personas. She also discusses the pitfalls of a siloed approach to content marketing and highlights the benefits of collaboration and distribution across various channels to achieve desired results.
We explore the world of content marketing strategy, discussing the ideal timing for businesses to start developing one. We discuss domain names and their role in branding and building strategy. Vanhishikha emphasises the importance of thorough research and selecting a domain name that aligns with one’s business goals and target audience.
Vanhishikha’s background and how she decided to start a career in content marketing. (3:55)
Content marketing myths and the importance of quality over quantity. (8:35)
Content marketing myths and strategies. (13:21)
Content marketing strategy and alignment. (20:23)
Content marketing strategies and timing. (25:34)
Content strategy, domain names, and branding. (29:34)
We host engaging conversations about naming, branding, and entrepreneurship, exploring everything from initial triumphs to the hurdles along the way. If you’ve got insights on innovative branding strategies, lessons learned from entrepreneurial ventures, or thoughts on the significance of a solid domain name strategy, and you’re keen to chat about them, we’d love to hear from you!
When it comes to premium domain names, it’s important to weigh the potential loss in terms of brand recognition and revenue against the cost of the investment. In the long run, a premium domain name can be a valuable asset for your business. Contact us to learn more about our premium domain options and how they can help your business succeed.