folder Filed in Interviews, Podcast
Theresa "Sam" Houghton on content marketing for health nerds, authenticity, and writing for the right audience
By SmartBranding Team access_time 2 min read


Today our guest is Theresa “Sam” Houghton. Sam is a writer at heart, certified health coach, and content creator that uses her expertise to bring a unique perspective to content marketing.

Meet our guest

Name: Theresa “Sam” Houghton

What they do: Sam is the founder of the Modern Health Nerd, where she helps health-focused CPG and DTC companies understand their customers, create targeted messaging, and stop wasting time on ineffective content. Sam has been a guest on Pandemic Punditry, the Vegan Stories Podcast, and Let’s Eat with Mark Samuel, and her writing has been featured on Green Queen Media.

Where to reach them:


Brands have done great things by researching data and obtaining numbers, demographics, and other such information. But the issue with just doing that is that you get the data but need help understanding the mindset behind it.

Theresa “Sam” Houghton

It’s not worth having a million followers who don’t care about what you care about and will drop your brand if you deviate from your brand persona. Compared to a thousand true fans who genuinely support what you’re doing and are always there for you.

Theresa “Sam” Houghton

Short overview

Sam combined her background in health coaching and content writing to create the Modern Health Nerd. We discuss how Modern Health Nerd helps health-focused CPG and DTC companies develop meaningful connections with their consumers and why customer community research is essential to creating that content.

Sam believes that founders and teams should bring their stories into their brands to showcase their passions and make real, world-changing impact. We also talk about the most common mistakes entrepreneurs make with content writing and how to address them.

Keep listening to learn how best to implement story-based, human-centric long- and short-form content in your marketing strategy.

Other resources

How does your brand name match your company vision? What new horizons can a better name open? Get in touch if you feel your brand deserves a better name, we are always happy to help.

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