folder Filed in Interviews, Podcast
Gideon Tomoloju Talks About the Importance of Brand Strategy and Challenges of Running a Business in Nigeria
By SmartBranding Team access_time 2 min read


Gideon Tomoloju, a brand strategist and designer from Lagos, Nigeria, is our guest today. His passion for design and problem-solving has been recognized both locally and internationally.

Meet our guest

Name: Gideon Tomoloju

What they do: Gideon is the founder of the Pixxis agency, which creates brand identities for global brands.

Pixxis Agency’s presentation: An effective brand strategy helps you develop a strong brand.

Where to reach them:


Strategy is essential for any successful brand. If you already know what you want to accomplish, a good strategy can help you build the roadmap to get there.

Gideon Tomoloju

Short overview

Gideon talks about how his studies in architecture helped him in his career as a brand designer. We discuss branding and brand strategy, as well as why it is crucial to have the right one in place. Gideon shares how he assists his clients in developing a successful brand strategy, as well as who can benefit from Pixxis’ services. We talk about the challenges that Gideon faces while working in Nigeria and how he overcomes them. Gideon explains why he chose an international .com extension over a local one for his agency domain name.

Other resources

We host engaging conversations about naming, branding, and entrepreneurship, exploring everything from initial triumphs to the hurdles along the way. If you’ve got insights on innovative branding strategies, lessons learned from entrepreneurial ventures, or thoughts on the significance of a solid domain name strategy, and you’re keen to chat about them, we’d love to hear from you!

How does your brand name match your company vision? What new horizons can a better name open? Get in touch if you feel your brand deserves a better name, we are always happy to help.

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