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CafeMedia and AdThrive Transform into Raptive, a New Kind of Creator Company
By Monica Stankova access_time 2 min read

In April 2023, CafeMedia unveiled its comprehensive rebranding strategy, merging its three brands – AdThrive, CafeMedia, and CafeMedia Ad Management – into a single entity, Raptive. The refreshed brand identity materialises the company’s dynamic transition from an ad management network to a new kind of creator company, focused on fostering creators into enduring global brands and thriving businesses. 

Our company has evolved. While we remain the largest ad management company and continue to invest significantly in ads, we’ve expanded our services and solutions to match the needs of the creators and enterprise publishers we serve. Our new brand, Raptive, reflects that transformation. It positions us to best support our creators now and in the future. And it unlocks a first-of-its-kind opportunity for advertising partners to connect with our amazing creators to create impactful content, exciting experiences, engaging media solutions, and more. Creators are the future of media, and Raptive provides access to the best.

Michael Sanchez, Chief Executive Officer, Raptive

According to the company statement, the rebrand is a direct result of notable accomplishments and the introduction of new offerings that cater to both creators and advertisers. In October 2022, Raptive launched an extensive range of upgraded solutions and service levels specifically designed to help creators boost audience engagement, diversify their revenue with affiliate and e-commerce, and scale their businesses effectively.

Our new brand captures the dynamism, energy, and excitement behind our efforts to put the power in the hands of our creators. We see ourselves as a catalyst, enabling them to compete at the highest levels – on their own terms. Our new name, Raptive, signals the immense possibilities and opportunities we can unlock together.

Steph Dolgins, CMO of Raptive

The new name, Raptive, offers greater flexibility and removes barriers, allowing the company to tap into new opportunities and adapt to the ever-changing digital landscape.

The company also switched to an exact brand match domain, Choosing an exact match .com domain name not only increases the professionalism and credibility of the company in the eyes of customers and business partners, but also provides a competitive advantage by distinguishing the brand online and creating trust and authority. This is especially important for a company like Raptive, that has already generated  substantial growth and achieved a strong market presence. The new name and domain will allow the company to expand its reach and convey its message more effectively.

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