CafeMedia and AdThrive Transform into Raptive, a New Kind of Creator Company

In April 2023, CafeMedia unveiled its comprehensive rebranding strategy, merging its three brands – AdThrive, CafeMedia, and CafeMedia Ad Management – into a single entity, Raptive. The refreshed brand identity materialises the company’s dynamic transition from an ad management network to a new kind of creator company, focused on fostering  creators into enduring global brands and thriving businesses. 

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