Travelier, formerly Bookaway Group, is a travel-tech company that has revolutionised ground and sea transportation for travellers since 2017. Their network of digital platforms allows customers to instantly purchase intercity tickets for ferries, buses, and trains in local markets, which are often complex and difficult to navigate. By connecting international travellers with local transportation suppliers, Travelier empowers suppliers to grow their businesses while easing travel anxiety for the consumer. With a mission to facilitate memorable journeys, Travelier’s innovative platform extends across their wide range of subsidiaries.
In April 2023, the company united its multiple subsidiaries under the new brand name, Travelier. This consolidation reflects the company’s dedication to providing a seamless and unified experience for travellers and suppliers alike, making it easier than ever to navigate the often fragmented ground and sea sector of the travel industry.
We have accomplished tremendous growth in such a short time, and proven ourselves to be risk takers, purchasing several travel platforms during the global pandemic incorporated under one entity. We realised that the next step was to focus on building our brand loyalty and global recognition. Years of steady growth and expansion have now afforded us the opportunity to invest in a cohesive brand and differentiate ourselves from other key players in the travel ecosystem.
Noam Toister, co-founder and CEO of Travelier
The company also secured the exact brand match domain name Travelier.com. This move will improve the overall user experience, strengthen the company’s online presence, and increase brand recognition. With the acquisition of Travelier.com, the business is well-positioned to meet the growing demand for seamless, reliable and affordable ground and sea transportation solutions.
Other resources
- Top 10 Rebranding Mistakes and How to Avoid Them: A Guide for Entrepreneurs
- Is It Worth Paying for a Premium Domain Name?
- Why Investing in Your Branding is the Best Strategy for Your Business
- Digital Real Estate: The Power of Domains with Andrew Rosener
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