Founded in 2020, Loyal is a clinical-stage veterinary medicine company focused on creating drugs designed to increase the healthspan and lifespan of dogs. On May 31, 2024, Loyal announced that it had acquired the premium domain Loyal.com, transitioning from its original domain, LoyalForDogs.com.
At Loyal, we are working to develop therapies to treat the underlying causes of aging in dogs. Our mission is to help dogs everywhere live healthier, longer lives by developing the first drugs specifically designed to extend healthspan and lifespan.
Celine Halioua, Founder and CEO of Loyal, in an interview
Descriptive domains like LoyalForDogs.com can be useful initially when budget constraints or availability issues prevent securing an Exact Brand Match (EBM) domain. As a company grows and its services diversify, such domains may restrict the brand’s development. An EBM domain eliminates potential confusion and enhances the brand’s flexibility, allowing for easier expansion into new areas.
The choice of the name “Loyal” is particularly apt for a company dedicated to canine health, reflecting the deep bond and loyalty that dogs famously share with their human companions. Owning a dictionary word .com domain like Loyal.com is a powerful branding tool. It promotes simplicity, authority, and accessibility, essential elements for building consumer trust and recognition.
Premium domain names are an important consideration when it comes to building and protecting your brand. If you’re ready to take the next step and invest in a premium domain name for your business, contact us to learn more about our available options and how we can help you get started.
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