Profit Software is a leading provider of system solutions and consulting services to the Nordic financial service industry. Originally established as a software-focused enterprise, Profit Software has since evolved to offer a multifaceted portfolio of services, including innovative products, point solutions, expert consulting services, and business intelligence solutions.
To aptly render its growth and evolution, the company rebranded as Evitec at the end of 2022, coinciding with the celebration of its 30th anniversary. By transitioning away from the limiting “Software” descriptor, Evitec has broadened its perspectives , fostering greater potential for expansion and going beyond the constraints associated with being solely perceived as a software service provider.
We have for a while considered changing the company name. Evitec suits our business excellently and the name change gives us a great opportunity to re-brand ourselves. Although the name and brand are changing, high customer satisfaction will remain at the core of our operations.
Ilkka Starck, CEO of Evitec
Evitec’s remarkable journey has seen it evolve from a modest team of 10 employees to an impressive workforce of over 350 professionals across three countries. Catering to a prestigious customer base that includes some of the largest financial firms and institutions in Finland and Sweden, the company’s market presence has been further consolidated by three acquisitions within the past five years. One of these acquisitions is Evitec, a Swedish IT company from which the new name derives.
Ownership of the company lies with Volpi Capital, a European specialist mid-market private equity investor.
The rebranding of the Profit Software group into Evitec underlines the company’s great commitment to serve financial and other long-term customers across borders.
Erik Berggren, Volpi Capital
With the name change, the company also switched to the shorter and more memorable domain name, Evitec.com. By choosing a memorable name, Evitec can build deeper relationships with its customers, business partners and investors and improve brand recognition in the highly competitive fintech industry. As Evitec expands its capabilities and increases its market share, the rebranding presents new opportunities for growth and development, positioning the company for long-term success.
Premium domain names are a valuable asset for any brand. They can help you establish credibility, improve your search engine rankings, and make it easier for customers to find and remember your website. If you’re interested in learning more about how premium domain names can benefit your brand, don’t hesitate to contact us for more information.
branding business domain domain name domain names domains Evitec naming Profit Software rebrand
Previous Next