folder Filed in Rebrands
1847 Goedeker Rebrands to Polished, Shifts to 'House of Brands' Model
By Monica Stankova access_time 2 min read

In 2022, 1847 Goedeker Inc., a content-driven and technology-driven shopping destination for appliances, furniture and home goods, announced its rebrand to Polished. The rebrand follows the company’s strategic acquisition in 2020 of Appliances Connection, one of the leading retailers of household appliances in the U.S.

Polished represents a new chapter for the company, a transition from its origins as Goedeker’s, a television repair shop established in south St. Louis in 1951. Goedeker’s humble beginnings, which transformed into a significant player in the online retail space, led to the acquisition from New York private equity firm 1847 Holdings for $6.2 million in April 2019.

Since acquiring Appliances Connection, Polished has redefined itself as a growth-focused ecommerce platform with a distinct offering of core, premium, luxury and private label brands.

We are thrilled to be rebranding as Polished, a ‘house of brands’ that will also include the legacy Appliances Connection and Goedeker’s banners. Operating under a ‘house of brands’ will enable us to drive more value for more customers by providing a personalized appliance shopping experience from initial search through delivery and installation. We believe this rebrand is another major step in our transformational journey toward our goal of increased market share and $1 billion in targeted annual sales.

Albert Fouerti, former CEO, 1847 Goedeker Inc

Accompanying the new brand identity is the acquisition of a premium domain name, The choice of a dictionary word .com domain speaks volumes about the brand’s commitment to accessibility, memorability, and global appeal. A .com domain like is a powerful tool for building brand recognition and credibility. The transition to Polished, backed by the strength of a premium domain, positions the company to further cement its status in the ecommerce market. 

1847 Goedeker Rebrands to Polished

Premium domain names are an important investment for any brand. If you’re ready to take the plunge and secure a premium domain name for your business, don’t hesitate to reach out to us for assistance. We’re here to help you choose the perfect domain name and get it set up for your brand.

Other resources

1847 Goedeker Inc. branding business domain domain name domain names domains Goedeker's naming Polished