Zappi is a company that uses artificial intelligence to help global brands make informed decisions and drive business growth. Zappi’s platform provides access to actionable, quick and smart insights to amplify creative effectiveness and shape winning innovation, empowering creators with the agility and the data they need to make better decisions about the ads and innovation they take to market. The company serves around 350 clients, including large enterprises such as McDonald’s, PepsiCo, Heineken, and Reckitt.
Zappi has received recognition for its positive and inclusive workplace culture, having been awarded “Best Place to Work” by Quirk’s Media and named one of the hottest martech companies of 2022 by Business Insider. The business recently secured $170 million in growth capital from Sumeru Equity Partners.
We started working with Zappi in 2018, to change the role of insights in our innovation development process. We wanted to get smarter, earlier in the process, to deploy McDonald’s development resources against ideas we knew were winners with a high probability of success. We wanted the consumer to help make all our innovation better, rather than just offer a report card. Now, four years later, Zappi has been a true partner in helping us to achieve that vision, codify it into our process, and create a body of knowledge from which we are continually able to push ourselves to get better. And, that may be the best thing about them, not the speed, or accessibility, the expansion in the number of iterative tests we can run, but the vision, the way they challenge the way things are, and ask how to make them better. It’s a ride we are excited to continue.
Matt Cahill, Senior Director, Head of Consumer Insights, McDonald’s USA
Zappi was founded in 2012 by Brendan McLean and Stephen Phillips. Initially, it was called ZappiStore, but it later shortened its name to just Zappi by removing “store” from the name. After rebranding, the company began using the domain name Zappi.io. The .io domain extension is a country code top-level domain (ccTLD) that is assigned to British Indian Ocean Territory. Country code domains, such as .io, can offer more freedom of choice, but they can also bring potential risks.
According to data from Whoxy, Zappi has recently secured the domain name Zappi.com, which currently points to Zappi.io. Upgrading to an exact match .com domain name can benefit the company that has achieved growth and established itself. Not only does it create a sense of seriousness and professionalism amongst their customers and business partners, but it also helps them stand out from competitors online, establishing trust and authority. Not securing the .com exactly matching the brand often exposes businesses to risks like traffic loss, brand dilution and potential legal issues.
While it may be tempting to save money by opting for a cheaper, compromise domain name, the potential loss in terms of brand recognition and revenue should not be underestimated. Investing in a premium domain name is a smart business move that can pay off in the long run. Contact us to learn more about our premium domain options and how they can help your business grow.