folder Filed in Rebrands
X Delivery Becomes Maergo, Ready to Take on the Next Stage of Expansion with $20M in Funding
By Monica Stankova access_time 2 min read

Maergo (previously known as X Delivery) is a revolutionary national parcel delivery platform that helps high-growth brands ship faster, cheaper, and more sustainably. Their expansive network allows for quick delivery and reduces carbon emissions, enabling brands to enhance their customers’ post-purchase experience. By leveraging modern technology and data analytics, Maergo is disrupting traditional carriers and empowering leading brands to boost sales and customer satisfaction.

In order to better reflect its mission and core principles, the company recently underwent a comprehensive rebrand, including a change in its name to Maergo.

Lots of companies rebrand and they’ve all got stories to tell on the why and the how and the when for making the change. Companies, small and large, rebrand when they’re at a crossroads. When they’re no longer what they were and they’re confident in where they’re going. That’s exactly where Maergo is. 

Rachel Martin, Head of Marketing

The new name better aligns with the company’s vision and values and helps establish a strong and cohesive brand identity. The rebranding is a significant step for the business and marks a new chapter in its growth and development. In addition to this exciting change, Maergo has also secured a $20 million seed round.

In math, x = unknown. Use of the letter keeps things fluid, non-commital. But that’s not who we are. Maergo is now solid in our quest. Our platform continually optimizes parcel delivery from order to final destination. Our name is unique in its spelling but easy to pronounce. The Maergo logo is clean, accessible, modern, and simple, reflecting our vision and our values.

Rachel Martin, Head of Marketing

X Delivery operated on the domain name before the rebrand. Tech businesses have frequently embraced the .ai extension since it is connected to a well-known technology phrase (Artificial Intelligence) and usually offers more availability than other popular TLDs. The extension is actually a country code top-level domain (ccTLD) for Anguilla. Country domain codes offer more freedom of choice but come with certain risks for businesses.

Maergo secured the exact brand match domain name –, ensuring that their brand is well-protected and open to future advancements, as well as maximizing the effectiveness of their marketing activities.

While it may be tempting to save money by opting for a cheaper, compromise domain name, the potential loss in terms of brand recognition and revenue should not be underestimated. Investing in a premium domain name is a smart business move that can pay off in the long run. Contact us to learn more about our premium domain options and how they can help your business grow.

branding business domain domain names funding Maergo naming rebranding startup X Delivery