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Weekly newsletter of SmartBranding - Issue #6
By SmartBranding Team access_time 8 min read

Hello 2023

Welcome to 2023! As we kick off the new year, the role that branding and naming play in the future success of a business is only getting more important. From creating a brand identity to choosing the perfect name and domain, these elements can help your business stand out in an ever evolving, competitive marketplace. In this week’s newsletter, we’ll delve into the latest news, trends, and strategies for branding and naming your business. Here’s to a successful and impactful 2023🥂!

Maximizing Your Online Presence with AI: An Interview with ChatGPT on Domain Strategy

As we enter 2023, it’s clear that artificial intelligence (AI) will continue to shape and transform many businesses. From automating tasks and improving efficiency, to enhancing customer experiences and decision-making, AI is already making a significant impact on the way companies operate. We couldn’t help it and made an interview with ChatGPT about domain names. Don’t miss out on this unique perspective, and how a good domain strategy can help you make the most of your online presence in the coming year.

We also asked ChatGPT the most common questions we get about domains, you can find the answers here.

New Year, New Career

January is the perfect time to reflect on our career goals and consider new paths to success. In this week’s newsletter, we’re excited to introduce Cassie, a professional career coach and host of the popular podcast Happenstance. Cassie delves into the role that luck, effort, and the unexpected play in shaping our careers and achieving our goals. Whether you’re looking to make a fresh start in the new year or simply want to keep your career aspirations on track, Cassie’s insights and advice can help you craft your ideal career path.

Luxury in the Skies: A Guide to the Major Private Jet Companies and Their Branding and Naming Choice

Private jets are gaining popularity among business travelers, executives, and celebrities due to their greater flexibility and privacy compared to commercial airliners. With such a competitive market, it’s important for private jet companies to have strong branding and naming strategies to stand out. In this article, we’ll explore the major private jet companies, their services, and their branding and naming choices.

Over 90% of private jet companies in our list operate on a .com domain name. Only 3 companies out of 50 have chosen to operate on an alternative extension. research

How is your domain serving your business? Feel free to book a call and discuss how to leverage the power of domains for your brand.

Winter Wonderland: The Top Resorts and Their Branding and Domain Name Choices

Winter resorts are a popular destination for skiers, snowboarders, and winter sports enthusiasts, as well as those who simply love the beauty of snow and the comfort of a warm fireplace. Many of these resorts are using digital marketing to attract visitors and build their online presence, including the selection of a domain name that serves as the website address and helps establish the resort’s online identity. A strong domain name can help boost customer trust and generate word-of-mouth marketing. Our team has explored some top winter resorts around the world and examined the brand and domain names they’ve chosen.

Money, Money, Money: A Look at the Fintech 250 and Their Branding and Naming Choices

CB Insights has released its annual Fintech 250 list, featuring the top private fintech companies worldwide. These companies are selected based on their potential impact, market size and growth, leadership strength, and innovation. 

Our team is taking a closer look at these companies and analyzing their domain and naming choices, and how those factors contribute to their success. The list includes companies in the payments, lending, wealth management, insurance, cryptocurrency, and other areas of financial technology. Don’t miss out on this in-depth analysis of the Fintech 250 and the role of branding and naming in the financial industry.

In other news

Here are the stories from other publications that caught our attention.

Create Your Own Spot on the Web in 2023

Social media appears to be less enjoyable than ever before. It may be time to become more intimate. Get that domain name. Design your spot on the web. Share your stories, form your group, and converse with your followers directly. Monique Judge from The Verge has some excellent points on bringing back personal blogging and more control over our own brands in 2023.

Instagram’s Money-Making Tools: A Rollercoaster for Creators

Instagram has introduced a number of tools for creators to monetize their content since 2020, but not all of them have been successful. Some programs have been shut down, leaving creators who relied on them feeling frustrated and exhausted. The constant changes on the platform have caused some creators to consider moving away from Instagram. It remains to be seen how these developments will impact the platform and its community of creators moving forward.

2022: The Year of NFTs, AR, and Phygital Innovations

This year saw a number of significant developments in the intersection of fashion and technology. Non-fungible tokens (NFTs) emerged as a popular way for brands and creators to authenticate and sell digital fashion items. Augmented reality (AR) also played a major role, with many brands and platforms using it to enhance fashion experiences and bring virtual items to life. The concept of “phygital” fashion, which combines physical and digital elements, also gained traction as brands experimented with Web3 projects and events. Meanwhile, big tech and social media companies continued to leverage artificial intelligence (AI), AR, and avatars in their efforts to gain a foothold in the fashion industry. Vogue Business looked at some of the biggest projects in the space.

BBC Spends Big Bucks on Digital Makeover

An investigation has revealed that the BBC spent over £7 million on its digital rebranding project. The Daily Express obtained the data through the Freedom of Information Act and confirmed that the broadcaster used £7,261,039 of taxpayer funds on the rebranding effort over a period of several years. As part of the rebrand, the BBC unveiled new logos for its main TV channels (BBC One, Two, and Four) and other services such as iPlayer, Sounds, Weather, Sport, and Bitesize. The rebranding was intended to give the BBC a more modern image and appeal to a younger audience.

Don’t Get Lost in the Keyword Research Maze

Keyword research is one of the most important steps in any successful SEO campaign. If done incorrectly, it can lead to wasted time and effort, as well as decreased SEO performance. To ensure that your SEO efforts yield the best results, it is important to avoid some common mistakes when researching keywords, see what Entrepreneur has to say about those.

Rebranding: A Tale of Transformation with Jim Heininger

A transformative brand change requires a holistic approach that looks beyond the logo and into the heart of the brand. This includes defining the brand’s purpose, values and personality, and creating a narrative and story that engages, inspires and connects with customers. See what Jim Heininger, Founder of Dixon|James Communications and Rebranding Experts, has to say on the topic in his latest Forbes article.

The Great Tesla Betrayal: How Elon Musk Let Tesla Owners Down

Tesla owners didn’t buy just a car, they bought a set of beliefs that Musk was championing. They believed in his mission to create a more sustainable future and reduce environmental impact. They believed in his commitment to making the world a better place. But now it seems his new fans are people who don’t believe in climate change, and are completely uninterested in electric vehicles. His actions have embarrassed Tesla owners who have put their trust in him. Instead of standing up for the values that they all shared when investing in Tesla, he’s pandering to those who care little for the environment and may never buy an electric car. FastCompany has more on the topic.

Quote of the Week

The power that a top level domain name, dictionary word has with the general public is phenomenal. It creates that authority automatically, instant trust.

Alex Tew, Co-founder,

We hope this information has been helpful as you work to establish a strong online brand. If there is anything specific you would like to see covered in our next newsletter, please let us know and we will do our best to provide the information you need.

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