Overview

Employee directory software is a powerful tool that simplifies the process of keeping track of employee information. It is a digital database that stores every employee’s names, roles, and contact details in one central location. This makes it easier for employees to connect with each other and for managers to keep track of their team members.

With customisable employee profiles, you can add details such as location, expertise, bio, and photos, allowing for a more personalised and engaging experience. This software can also promote cross-functional collaboration by making it easy for employees to search for and connect with colleagues who have similar expertise or work on related projects. The directory acts like a modern-day phone book, helping employees locate and connect; especially useful for remote workers or those in teams across different departments or locations. Company directory software is a valuable tool for any business, allowing employees and managers to keep track of everyone on their team.

Successful businesses in the employee directory software industry use carefully thought-out naming and branding strategies to set themselves apart from the competition and boost their chances of success. When trying to attract customers and set your software apart from the competition, a catchy and memorable name and a winning premium domain name can make all the difference.

Let’s look closer at the domain and brand name choices of some of the top companies in the employee directory software segment.

Namepicks

ClickUp

ClickUp, a San Diego-based company founded in 2017, is dedicated to increasing productivity worldwide. With its rapid growth in the SaaS industry, ClickUp has empowered over 8 million users from 1.6 million teams to lead a more productive life and save at least one day every week.

Interesting fact

ClickUp CEO and co-founder, Zeb Evans, dropped out of college and started working as an entrepreneur after being a victim of a home invasion robbery during his undergraduate studies. 

I had that realisation when I had the gun pointed to my head—that this isn’t what I want to do with my life. [I realised,] I don’t want to go work for someone else. I don’t want to continue learning business because you learn business by doing.

Zeb Evans, ClickUp CEO and Co-founder, in an interview for Foundr

Today, 12 years after that event, ClickUp has become a leading all-in-one productivity management tool valued at $4 billion, with Evans at the helm.

ClickUp began as a solution to a problem Zeb Evans faced while running his first business – he wanted to create a safer platform for buyer and seller communication as an alternative to Craigslist. However, before moving on to his next venture, Evans tackled a personal productivity problem. With $2.5 million in funding from selling his previous business, the first version of ClickUp was built in six months. To compete with established productivity software brands, the team focused on an organic SEO strategy targeting keywords related to Trello, Asana, and similar tools. According to Evans, the active involvement of its user community is a significant reason for ClickUp’s fast growth.

In an interview for Foundr, Evans says it’s also important for core values to evolve alongside the company.

“You’ve got to be OK with it being dynamic,” he says. For example, one of ClickUp’s early values was “progress over perfection.” As the company scaled and its systems became more robust, the value was adapted to “progress toward perfection.

ClickUp’s brand name is short, memorable, and easy to pronounce, making it a perfect fit for a modern technology company. The name is a clever play on words, combining “click” with “up” to suggest upward movement and progress, aligning with the company’s mission to enhance productivity. As an experienced entrepreneur, Evans knew the value of a strong domain name as an asset to the company’s branding strategy, and he didn’t miss the opportunity to acquire the top-level domain name ClickUp.com. 

Humi

Humi is a Canadian-based human resources software company that provides small and medium-sized businesses with HR, payroll, and benefits solutions. The company was founded in 2016 by a group of University of Waterloo graduates, including CEO Mohamad Sawwaf. 

Interesting fact

Humi’s commitment to diversity and inclusivity is reflected in its workplace culture, which includes a range of initiatives such as regular feedback surveys, diversity and inclusion training, and employee resource groups. By promoting a workplace culture that prioritises diversity, equity, and belonging, Humi is able to attract and retain top talent while also creating a more productive and innovative workforce.

“Every person is different. It is our responsibility to acknowledge, encourage, and empower everyone to be themselves.” – Humi’s core value of respecting people’s individuality.

Although there is no official information about the origin of Humi’s name, the name may be a clever play on the word “human,” which is fitting for a company specialising in human resources solutions. Despite choosing to operate on the country code top-level domain for Canada with Humi.ca, the founders have secured the exact brand match domain name Humi.com, which helps to avoid limiting their global reach or causing confusion for international users. CVCV (consonant-vowel-consonant-vowel) domain names like Humi.com are relatively rare, which makes them a precious asset for any business.

Rimeto

Rimeto is a San Francisco-based company that provides an enterprise-grade employee directory solution. The company was founded in 2016 by Ted Zagat and Maxwell Hayman, who previously worked at Facebook and LinkedIn. Slack acquired the company for $40.1 million on July 8, 2020. The deal was structured as a combination of cash and stock and was intended to help Slack enhance its user experience by providing users with better access to employee information and insights. Following the acquisition, Rimeto’s team joined Slack, with co-founders Ted Zagat and Maxwell Hayman taking on leadership roles within the company.

Interesting fact

Rimeto’s brand name is a play on the word “rhyme” and “meta,” which reflects the company’s mission to create a collaborative and connected work environment. 

Rimeto’s decision to use the EBM domain name Rimeto.com reflects the company’s dedication to building a solid brand identity that matches its goal of increasing workplace productivity and connectivity with its employee directory solution. 

Connecteam

Connecteam is a mobile employee directory software that offers advanced search capabilities, making it easy to find and contact work colleagues. With Connecteam, users can search by a range of parameters, including title, department, location, birthday, branch, and more, with the ability to customise search filters based on what is included in the employee profile. The software also allows users to add non-employee work contacts, such as vendors and service providers, and fully customise their information to show only relevant details.

Interesting fact

Amir Nehemia, who previously served as an officer in the Israeli Navy, experienced firsthand the challenges of communicating essential information to soldiers in the field who had limited access to email and could only be reached by phone calls. Upon leaving the Navy, Nehemia recognised that many blue-collar workers faced similar communication challenges, and in 2016, he and his friends Daniel Nuriel, 32, and Yonatan Nuriel, 30, founded Connecteam.

The brand’s name’s simplicity and clarity align with Connecteam’s objective of offering an intuitive and efficient employee directory software for managing contacts and promoting communication within the workplace. The company has invested in the exact brand match domain name Connecteam.com. To safeguard its brand, the business has also secured the Connectteam.com domain.

Namely

Namely founded in 2012, is an HR platform designed to be as intuitive as social media while supporting the complexity of today’s workforce. The company solves various HR challenges that mid-sized companies face, from talent management to payroll, and envisions empowering everyone to make data-driven decisions about people to become more strategic and impactful.

The adverb “namely” means “that is to say” or “in other words,” making it an ideal choice for a company that focuses on addressing people by name and putting them first.

Interesting fact

Other companies that have used adverbs as brand names include Slack, which means “smoothly” or “effortlessly,” and SimpliSafe, which means “simply” or “easily.” These names are simple, memorable, and align with the companies’ respective missions to provide user-friendly and accessible software solutions.

The company’s choice of an exact brand match .com domain name Namely.com not only strengthens its online presence but also boosts its marketing efforts across all channels, taking advantage of the widespread appeal of .com domain names among internet users.

Highlights

.com extension is the preferred choice among the companies on our list, with 24 out of 27 securing a .com domain name for their online presence. Customers worldwide naturally tend to trust .com as it has been dominating the internet for decades.

21 companies in our list have invested in exact brand match domains. A solid online presence is critical to any company’s success. An exact-match top-level domain name ensures that the business will be easily found online, as the default domain is what customers will look for when trying to reach the brand. 

None of the companies on the list has included a hyphen in its domain name. One of the downsides of using a hyphen in a domain name is that adding it to your domain name makes it harder to reach when typing.

While we make every effort to ensure the data on our site is accurate, complete, and up-to-date, we cannot guarantee its reliability. Our data is provided for informational purposes only and should not be relied upon as legal, financial, or other advice. We strongly recommend that you independently verify any information before relying on it.

Other resources

• 150+ HR Companies and Their Domain Name Choices
• Vinewave Rebrands to OneDirectory
• Maximising Your Domain Name Strategy: The Benefits of Premium Domain Names for SMEs
• Top Insurtech Companies and Their Domain Name Choices

Premium domain names are a valuable asset for any brand. They can help you establish credibility, improve your search engine rankings, and make it easier for customers to find and remember your website. If you’re interested in learning more about how premium domain names can benefit your brand, don’t hesitate to contact us for more information.

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