Fertility is a complex matter that is influenced by various factors, such as age, genetics, overall well-being, and lifestyle choices. Dealing with infertility can be a challenging and emotional experience, as it affects roughly 10-15% of couples. Fortunately, advances in medical technology and a better understanding of reproductive health have led to groundbreaking solutions to address fertility challenges. These innovative approaches offer hope to couples struggling with infertility.
This expansion is driven by various elements, such as delayed parenthood, increased fertility awareness, and improved treatment options. Today’s fertility industry encompasses a wide array of companies, offering services ranging from fertility clinics and sperm banks to ovulation tracking apps and fertility supplements.
Fertility clinics are at the cutting edge of assisted reproductive technology (ART) treatments, providing services like in-vitro fertilization (IVF), intracytoplasmic sperm injection (ICSI), and egg freezing. These clinics employ teams of fertility specialists, embryologists, and other medical professionals to devise personalized treatment plans for patients. By continuously refining their techniques and technologies, fertility clinics have made it increasingly accessible for individuals and couples to seek transformative fertility treatments.
Sperm and Egg Banks
Sperm and egg banks play an essential role in the fertility industry by supplying donor sperm and eggs for those unable to conceive using their genetic material. These institutions maintain rigorous screening processes for donors and adhere to strict guidelines for storing and handling donated materials.
Fertility Apps and Technologies
With the rapid evolution of technology, fertility apps and devices have emerged, enabling users to monitor their reproductive health. These tools assist users in tracking their menstrual cycles, predicting ovulation, and identifying potential fertility issues. Fertility apps and technologies provide an affordable and user-friendly means for individuals to manage their reproductive health and make well-informed family planning decisions.
Fertility Supplements and Nutraceuticals
The fertility supplements and nutraceuticals market is growing as people increasingly recognize the importance of maintaining peak reproductive health. These products often contain vitamins, minerals, and other nutrients known to bolster fertility in both men and women. While these supplements cannot guarantee conception, they contribute to a healthier environment for conception to take place.
The Expanding Fertility Industry
According to data from The Business Research Company, the global fertility services market size grew from $47.17 billion in 2022 to $54.12 billion in 2023 at a compound annual growth rate (CAGR) of 14.7%. The market is projected to continue its upward trajectory, with the global fertility services market size expected to grow to $90.14 billion in 2027 at a CAGR of 13.6%.
Naming Strategies of Fertility Companies
In this post, we’ll explore the intriguing choices fertility companies make when selecting their names and domain names. These companies play a crucial role in assisting individuals and couples on their journey to parenthood, offering a range of services from fertility treatments to reproductive health solutions. To effectively communicate their mission, values, and expertise, these companies carefully choose names that evoke hope, growth, and the natural process of life. Their domain names, designed to establish a strong online presence, are memorable, concise, and aligned with the overall brand image. Through these strategic choices, fertility companies aim to engage with their target audience and convey their commitment to comprehensive support and the creation of something extraordinary.
Kindbody is a network of fertility clinics and a benefits provider for employers, offering extensive virtual and on-site care. Managed by experienced medical professionals, Kindbody’s program encompasses a wide range of fertility services, including consultations, assessments, coaching, genetic testing, fertility preservation, in vitro fertilization (IVF), donor and surrogacy services, and adoption. Employers collaborate with Kindbody for comprehensive parenthood support, covering over 2.4 million lives for more than 100 employers. Thousands more receive direct care from Kindbody’s extensive clinic network nationwide.
Kindbody was founded by Gina Bartassi, an experienced entrepreneur with over two decades of expertise in health technology. Bartassi’s inspiration to create Kindbody stemmed from her previous venture, Progyny, which she founded in 2015. During her time at Progyny, she recognized employers’ desire to purchase maternity benefits directly from providers, a move that resulted in significant savings. Leveraging these insights and accompanied by a team of seasoned healthcare and industry veterans, she established Kindbody in 2018.
Infertility is widespread, more common than diseases like cancer or diabetes. Yet, for far too long, high-quality fertility care has been available to only a privileged few. With the support of Perceptive Advisors, and our other investors, Kindbody is positioned to deliver on our vision to help everyone realize their dream of becoming a parent by making high-quality fertility care affordable and accessible for all.
Gina Bartasi, Founder and Chairwoman of Kindbody
In March 2023, Kindbody secured a $100M investment from Perceptive Advisors, followed by an additional $25M from Morgan Health in May 2023. In total, the company has raised a $306.3M across 10 rounds of funding.
You can find Kindbody at their exact brand match domain name Kindbody.com. Domains with dictionary words are easy to remember, as they are typically straightforward and descriptive. They can convey credibility and professionalism, as they are often perceived as clearer and more reliable names. This can be especially important for businesses that want to build customer trust and credibility. They also give a strong competitive edge by increasing organic traffic and overall marketing effectiveness.
Fertifa is a leading provider of reproductive benefits in the UK and Europe. The company delivers a comprehensive range of services that encompass support, clinical advice, financing and benefits for fertility, family forming, sexual and hormonal health, menopause and men’s reproductive health. They partner with businesses across the UK, as well as in Germany, France, Italy, the Netherlands, Spain, and the United States. Fertifa’s portfolio boasts collaborations with renowned companies such as Monzo, Meta, Bain Capital, Sothebys, lululemon, Space NK, Virgin, Natwest, Osborne Clarke, Amadeus, Centrica, among others.
We believe that employers should support every single one of their employees going through reproductive health journeys – of any kind. We should all feel supported at work, especially through some of life’s biggest events like becoming a parent or the menopause.
Fertifa, symbolising “Fertility for All,” was founded by Tony Chen, born out of a deeply personal journey. Tony and his wife’s firsthand experience with fertility challenges and a miscarriage was the impetus for founding the company.
After going through an unpleasant miscarriage journey with my wife, I realised that there was little in the way of support available – and it’s evident that there’s a huge gap in the current market. Despite a strong demand, fertility in the workplace more or less, is still a taboo subject. I started to collaborate with global fertility peers and explored various options before I founded Fertifa in August 2019.
Tony Chen, Founder and CEO of Fertifa
Fertifa can be found on their exact match domain name Fertifa.com. One-word .com domain names tend to be more effective at attracting attention and encouraging users to take action compared to domain names that are longer or more complex. These types of domain names are often easy to remember and can be quickly typed, which enhances the user experience and increases the chances that users will visit the website.
Natural Cycles, a leading fertility application, is transforming the approach of women in monitoring their fertility and managing pregnancy. The app uses an algorithm based on body temperature and other fertility indicators to accurately determine fertile and infertile days, providing users with a natural and effective method of family planning.
The story behind Natural Cycles unfolds with its founders, Elina and Raoul, embarking on a quest for an effective natural birth control method. Their dissatisfaction with existing options prompted them to tap into their expertise in mathematics and data analysis to create a tailored solution. Their endeavour led to the development of an algorithm capable of detecting and predicting ovulation and fertility.
Initially, the algorithm served their personal purposes, but they soon recognized a profound global demand for such a method. With a vision to make it accessible to women worldwide, they decided to transform their creation into a mobile app.
We have changed the lives of women around the world by bringing together science and technology to address an underserved – and often overlooked – area of women’s health.
Dr. Raoul Scherwitzl, Co-founder and Co-CEO of Natural Cycles
Founded in 2016, Future Family is a fertility care financing startup on a mission to make fertility care accessible and affordable to all. The company offers monthly financing plans for in vitro fertilization (IVF) and egg freezing. By offering flexible and affordable payment options, Future Family aims to alleviate the financial burden that often accompanies fertility care, ensuring that individuals and couples can pursue their dreams of starting or expanding their families without undue stress or limitations.
The company’s founder and CEO, Claire Tomkins, has a deeply personal connection to the mission of improving access to fertility treatments. Before embarking on her journey with Future Family, Claire Tomkins had a successful career as a director at SolarCity, a renewable energy services firm and a subset of Tesla. Her journey to start a family changed everything. After going through several rounds of IVF treatments with her husband, Tomkins recognised the financial and emotional burdens that often come with fertility care. This inspired her to launch Future Family in 2016. Today, her company helps individuals and families achieve their dream of having children by providing easier financing options and a greater understanding of fertility care.
I experienced the stress of going through a difficult fertility journey when trying to conceive my daughter, Natalie. I know first-hand the emotional and financial toll it takes on women and couples who deal with fertility struggles, and I find it unacceptable such an important part of life is still unsupported for so many of us. Going through this journey — with all of its ups and downs — motivated me to help solve this problem for other women and couples.
Claire Tomkins, Founder and CEO of Future Family for Authority Magazine
In April 2022, Future Family announced a $25 million Series B funding round, raising a total of $148.2M over 7 rounds.
It’s fitting that the company owns the domain name FutureFamily.com, as it perfectly captures their goal to help people secure their family’s future.
Natalist is a company founded in 2019 by a team of moms and doctors who are committed to reducing shame, misinformation, and outdated product offerings for women on their journey to parenthood. Drawing inspiration from their own fertility struggles, Natalist provides fertility, pregnancy, and postpartum essentials that are both scientifically supported and environmentally sustainable.
At Natalist, they firmly believe that motherhood is sacred, and so is Mother Earth. To uphold this principle, all of their products are certified plastic neutral.
300 million tons of plastic are produced globally every single year and around 91% of that ends up in landfills or our oceans. Of the annual 300 million pounds of plastic waste, it’s estimated two million pounds come from pregnancy tests alone. When we announced the Mother Earth initiative in August 2020, we became the first and only company in our space to be 100% plastic neutral. We partnered with rePurpose Global to ensure the removal of as much plastic waste from nature as we use.
In 2021, Natalist was acquired by Everly Health.
The brand name “Natalist” holds deep meaning as it represents a person who promotes or advocates for childbearing. Natalist’s commitment to their mission is reflected not only in their products and initiatives but also in their branding. They own the domain Natalist.com, which serves as a memorable online destination for women seeking high-quality and sustainable fertility, pregnancy, and postpartum essentials.
The .com domain extension is the preferred choice among companies in our list, with 48 out of 60 companies securing a .com domain name. This widely recognised and trusted extension makes it an ideal choice for businesses seeking to establish their online presence. The .com domain has dominated the internet for decades, and customers instinctively trust it, giving companies that use it a competitive advantage.
25 companies on the list secured exact brand match domain names for their brand presence online. Having an exact brand match domain name is a great approach to building trust and credibility online, which are essential for making lasting connections with customers and gaining an edge over the competition.
Dashes are used in 3 names on the list. Adding hyphens is not advised since it adds complexity for consumers who frequently overlook it while typing in a domain name.
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