folder Filed in Rebrands
Tetavi Raises $15M and Prepares for Its Next Growth Chapter with a Rebrand to Yoom
By Monica Stankova access_time 2 min read

YOOM, formerly Tetavi, is an Israel-based deep tech firm that uses cutting-edge volumetric technology to bring real humans into the digital world. YOOM’s mission is to enable the creation of new, immersive content and experiences for the Metaverse and Web3.

The company underwent a complete rebrand, changing its name, logo, and brand identity. The goal of YOOM is to establish a more welcoming and genuine brand that will better serve its creators, consumers, and business partners. YOOM remains committed to delivering the best possible experience for its users, and the new branding will help to further differentiate the company in the market. 

Our new name, YOOM, reflects the universal and meaningful experiences that our technology enables. It is the combination of ‘You and Me’, as we want to create a deeper connection between content creators and their audiences. It is also the sound of the second syllable of the word ‘volume’ since our technology allows you to create a digital version of yourself in 3D and with volume. Our new logo, a butterfly with symmetrical faces that appear as mirror images of each other, aims to convey creativity, freedom, duality and metamorphosis, symbolizing the passage from the real world to the digital world. The name YOOM represents who we are both as people and as a company: Dynamic, Bold, Expressive and Playful.

Gilad Talmon, CEO of YOOM

In addition to adopting a more inclusive and authentic brand, YOMO also secured $15 million in funding with the participation of influential figures including Jimmy Iovine, Maverick Carter, Finneas O’Connell, and other investors. 

I am always looking for new possibilities that advance entertainment and move the culture forward. YOOM is going to bring artists and brands into the Metaverse and Web3, and that feels really exciting. This team and the proprietary technology they’ve built levels the playing field for creatives and widens the space where communities can grow. I’m inspired to help define what the future of entertainment can look like.

Jimmy Iovine

The business switched to the shorter and more memorable domain name, opening new growth and development opportunities. Most leading AI companies operate on exact brand match domains to protect their brand and maximize online recognition.

How does your brand name match your company vision? What new horizons can a better name open? Get in touch if you feel your brand deserves a better name, we are always happy to help.

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