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SleepOvation and SleepOvation Baby Rebrand to Kiwi Sleep: Unveiling a Fresh Identity in Sleep Solutions
By Monica Stankova access_time 2 min read

SleepOvation and SleepOvation Baby, renowned for their innovative, research-backed, FDA-listed sleep products like mattresses and pillows for all ages, unveiled a rebrand to Kiwi Sleep. This new collective brand identity is an exciting development for the company, which has already received widespread recognition for its products, with accolades from various media and industry leaders such as Today’s Parent, The Bump, POPSUGAR, Spy, WeeSpring, Sleep Foundation and the 2022 National Parenting Product Awards (NAPPA), among others.

This rebrand is reflective of our evolution as a full-family brand and better communicates our core values. It also allows us to provide a more seamless shopping, educational and interactive experience for our customers.

Richard Codos, CEO and Founder of Kiwi Sleep

The new name, Kiwi Sleep, is inspired by the kiwi fruit, known for its health, wellness, and sleep-inducing benefits, and embodies a playful, vibrant spirit. The tagline “Dreams Start Here” further encapsulates the essence of the brand’s focus on quality sleep. 

As part of this rebrand, the company has secured the exact brand match domain name This domain acquisition is significant, as it lends credibility and authority to the brand, making it more accessible and easily identifiable to customers, which is particularly crucial in the post-rebranding phase. 

An exact match domain like enhances the brand’s online visibility, leading to increased leads and sales. This domain acquisition is a key component in ensuring a smooth transition to the new brand identity and reinforcing Kiwi Sleep’s commitment to continuing its legacy of innovation in sleep solutions.

A premium domain name is a powerful tool for businesses looking to establish a strong and professional online presence. If you’re ready to upgrade your brand and boost your online presence, contact us for more information on our premium domain name options and how they can help your business succeed.

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