folder Filed in Interviews, Podcast
Sergey Leshchenko on discovering your purpose, running a business during war and how his personal struggles shaped his new startup
By SmartBranding Team access_time 2 min read


Today our guest is Sergey Leshchenko. Sergey is a Ukrainian entrepreneur with vast experience in both his personal and professional lives. After building a number of successful ecommerce ventures, Sergey went on a personal journey trying to find his purpose. He found money for the sake of money is not it. This is how Beverly English was born.  

Meet our guest

Name: Sergey Leshchenko

What they do: Three years ago, Sergey founded Beverly English, an in-person/remote training solution for individual and corporate clients. With his business, Sergey is on a mission to help Ukrainian entrepreneurs with their international careers & business through coaching in English.

Fun facts:

  • Everyone has heard of successful entrepreneurs who started in a garage. Sergey’s entrepreneurial journey began when a classmate sold a garage and gave him the funds to launch his very first startup. 
  • Sergey has never been to an English speaking country
  • He got kicked out from his own company once

Where to reach them:


Every entrepreneur should find something that speaks to what they want to change in the world, bring something to the world that they truly believe in, and then do it through a product or service.

Sergey Leshchenko

Short overview

Sergey shares what drove him to pursue a career of his own and become an entrepreneur in his early 20-s. He discusses how Beverly English came to be and why he decided to start teaching English and business behavior in the first place. We talk about how Sergey came up with his company’s name and why naming is essential for a brand. We touch on the challenges of doing business in Ukraine today and how the war has affected the business environment and people’s mindset. We go through Beverly English’s services in further detail and who may benefit from them.

Other resources

How does your brand name match your company vision? What new horizons can a better name open? Get in touch if you feel your brand deserves a better name, we are always happy to help.

Beverly English branding business domain name domains entrepreneur naming Sergey Leshchenko Ukraine