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PlayBackbone.com Upgrades to Backbone.com: Elevating the Brand’s Online Identity
By Monica Stankova access_time 2 min read

Backbone is an American technology company known for its consumer electronics and software products designed to enhance gaming on Apple’s iOS and Google’s Android devices. The company’s flagship product, the Backbone One, is a premium mobile gaming controller that transforms smartphones into portable gaming consoles. Backbone’s app complements the hardware by offering game discovery, social features, and streaming capabilities.

It seems the company has secured its Exact Brand Match (EBM) domain Backbone.com, transitioning from its previous domain PlayBackbone.com. Thanks to Lumis for sharing this domain acquisition. 

According to data from Archive.org, Backbone.com was previously used by Backbone Networks Corporation, which rebranded in September 2024 as Backbone Broadcast, now operating under the domain BackboneBroadcast.com.

Domains with additional words like “PlayBackbone.com” can be less intuitive, harder for users to remember, and reduce brand identity and marketing effectiveness. While they may work as temporary solutions, they often lack the instant recognition and seamless branding that an EBM domain provides.

The acquisition of Backbone.com enhances the company’s online presence, strengthens its brand identity, and ensures a smoother, more reliable experience for both current and future customers. Dictionary word .com domains are highly valuable because they are easily recognisable globally, memorable, and convey authority, making them ideal for building a strong online presence.

Backbone.com domain

The right domain name is an important consideration when it comes to building and protecting your brand. If you’re ready to take the next step and invest in a perfect domain name for your business, contact us to learn more about our available options and how we can help you get started.


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