Pigment is a strategic business planning platform used by leading companies, including Unilever, Merck, Figma, and others, to enhance decision-making and strategy execution.
In April 2024, Pigment announced a significant milestone, securing $145 million in a Series D funding round led by ICONIQ Growth. This round also saw participation from Sandberg Bernthal Venture Partners and investors like IVP, Meritech, Greenoaks, and Felix Capital. According to Bloomberg, the funding round values Pigment over $1 billion, making it France’s newest unicorn.
The news comes as a strong vote of confidence in everything we’ve been working on since day one, and the growth trajectory we’ve experienced in the past year. We started building Pigment with one problem in mind: to simplify and inform how business teams plan and make decisions in an increasingly complex environment.
Our mission is to make complex decisions simple. This latest investment round underlines a busy and successful year for Pigment as we work to make this happen.
Eléonore Crespo and Romain Niccoli, co-founders and co-CEOs
It seems the company has also secured its Exact Brand Match (EBM) domain, Pigment.com, transitioning from its previous domain, GoPigment.com.
This move is common among growing startups that initially launch with compromised domain names due to early investment limitations. Such initial choices can lead to various challenges like misdirected traffic and emails, confusion among customers and partners, less effective marketing, and increased security risks.
As they develop and establish themselves in the market, acquiring EBM .com domain becomes crucial. For Pigment, this new domain improves its online presence, authority and helps prevent confusion by ensuring users and communication channels are accurately targeted.
Dictionary word .com domains like Pigment.com are highly valued for their simplicity and memorability, boosting brand recognition and online visibility.
A premium domain name is a powerful tool for businesses looking to establish a strong and professional online presence. If you’re ready to upgrade your brand and boost your online presence, contact us for more information on our premium domain name options and how they can help your business succeed.
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