Navro, a London-based fintech startup formerly known as Paytrix, has secured $14M in its latest funding round and has announced that the Central Bank of Ireland has authorised its EMI licence.
Embracing change and innovation, the company has transitioned from its original identity, Paytrix, to its new brand, Navro. This new identity is a response to the company’s accelerated growth, acknowledging that its business scope now extends beyond simple payment solutions.
We’ve moved beyond just enabling businesses everywhere to send payments. Now, we offer genuinely local collection accounts to support your global infrastructure in addition to the local and real-time payments we have offered since the beginning – and even this is just the beginning of what we have planned. This rebranding journey is a reflection of the fact that we’ve grown quickly and that we aren’t slowing down. And is a testament to our commitment to excellence, not just in our product, but also in the experience we provide you.
Navro’s team
According to the statement, the new name Navro comes from the words “Navigation” and “Growth”, symbolising the company’s mission to help businesses navigate their growth into foreign markets by offering them the best payment infrastructure on a global scale.
We wanted something that represented who we are and what we stand for – something punchy, bold and direct. A name that could grow with us, and take us into the next phase of our journey. It encompasses Navigation, and Growth – the two things we pride ourselves on being able to aid customers with.
Navro’s team
Before the rebrand, the company operated under the domain Paytrix.io. Such domain names can inadvertently limit a business to specific services or products and pose risks like web traffic diversion and email misdirection. The .io domain extension, a country code top-level domain (ccTLD) assigned to the British Indian Ocean Territory, is commonly a compromise for startups not ready to invest in exact brand match .com domains.
With the launch of its new brand, Navro has addressed these challenges by securing the domain Navro.com. This move is critical for brand protection and plays a key role in enhancing the effectiveness of its marketing efforts. The new name and domain signify Navro’s readiness to remove previous limitations and embrace a broader, more ambitious future in the fintech industry.
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