Mississippi Lime Company, part of HBM Holdings, is a leading global supplier of high-calcium lime products and technical solutions. In April 2024, the company announced a rebrand, adopting the new name MLC to better reflect its evolution into a global lime solutions partner with an unwavering commitment to safety, sustainability and service.
MLC has been a trusted partner in lime for over a century. Our customers rely on us to deliver high-quality calcium products while achieving the highest level of responsible production, reliable service and agility. Our new brand represents an inflection in our trajectory — defined by a growing international footprint, continuous improvement and innovation.
Paul Hogan, MLC president and CEO
MLC’s growth strategy in recent years has centred on substantial investments aimed at expanding its portfolio, enhancing infrastructure, and advancing technology. These initiatives have bolstered MLC’s ability to help clients in critical industries reduce risks, achieve sustainability objectives, and gain a competitive edge.
In 2022, MLC expanded its global reach and product offerings by acquiring Singleton Birch, the largest independent lime supplier in the UK.
The new MLC brand is about keeping true to our customers, our history and our values, but it’s also about adapting for the future, and we’re proud to be part of it. This new identity will enable Singleton Birch to build on our reputation for quality and service in the markets we serve, while bringing our business and MLC together into a stronger, more cohesive organization and market presence committed to the future.
Richard Stansfield, CEO of Singleton Birch, an MLC company
Along with the rebrand, MLC secured the three-letter .com domain MLC.com. Such domains are highly valued for their succinctness and flexibility, often used as acronyms for longer company names. With over 150 million .com domains registered globally, owning a three-letter .com domain underscores a company’s status and represents a significant investment in establishing and maintaining a strong, recognisable brand identity.
With a rich history dating back to 1907, this rebrand and domain acquisition is a good strategy for the company to stay relevant and continue evolving.
In today’s competitive online market, a premium domain name can set your business apart from the competition. Don’t settle for a compromise – contact us to explore the many benefits of premium domain names and how they can help your business grow.
Other resources
branding business domain domain name domain names domains Mississippi Lime Company MLC naming rebrand
Previous Next