folder Filed in Rebrands Reaches New Heights with Rebrand to Jetify
By Monica Stankova access_time 1 min read started in 2020 with the goal of helping developers build cloud applications without needing to learn complicated technologies. In April 2024, the company announced a rebrand, adopting the new name Jetify.

Jetify implies turning something into a jet – a jet that flies, consistently, reliably and at high speeds toward the clouds. It aligns with the benefits that our tools and platform offer.

Daniel Loreto, Founder of Jetify

The .io extension has become popular among tech start-ups due to the tech acronym IO – input/output. The extension is actually a country code top-level domain assigned to the British Indian Ocean Territory and comes with some risks and limitations as businesses grow. 

The transition from to makes the brand easier to recognise and access, leading to a better user experience and stronger customer engagement. Securing an Exact Brand Match (EBM) .com domain usually marks an important step for a startup, showing maturity, stability, and a commitment to growth. It removes the issues associated with country-specific domains and positions the company better in global markets.

The rebrand to Jetify follows a naming strategy similar to well-known companies like Spotify and Shopify. This gives the company a modern and globally appealing name that fits well with its digital and technological services.

In today’s competitive online market, choosing the right domain name is crucial for businesses. Contact us to protect your business from the consequences of a poor domain choice.

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