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From to The Value of a Premium Domain in Building a Global Brand
By Tsani Gramatikova access_time 2 min read

Support Shepherd, now rebranded as Somewhere, is a startup that provides seamless and effective global hiring solutions. As businesses face rising hiring costs, limited local talent pools, and concerns over reliability and quality, Support Shepherd emerged as a strategic partner in hiring skilled, cost-effective staff from regions like the Philippines and Latin America.

The decision to rebrand to Somewhere was driven by the need for a more memorable and impactful name. Feedback indicated that the original name, Support Shepherd, was often forgotten or misspelt. The simplicity and universal appeal of ‘Somewhere’ better align with the company’s vision of sourcing top-tier talent from across the globe, thus saving businesses up to 80% on labour costs.

In a press release, the founder, Marshall Haas, recounted the company’s origins and transformation. Originally established to connect businesses with international talent regardless of location, the pandemic underscored and expedited the necessity for remote capabilities, making the company’s initial service model essential overnight. The rebranding to Somewhere to more accurately reflect the company’s ethos and capabilities, where the name signifies unlimited potential in global talent acquisition.

The new Exact Brand Match (EBM) domain,, supports this vision, emphasising a commitment to breaking geographical barriers in hiring.

The EBM domain is crucial for increasing brand recognition, being memorable and impactful, improving user accessibility, and making the company’s online presence more approachable and engaging. Premium domains like are often viewed as valuable assets; investing in one conveys professionalism and stability, builds trust, and facilitates future scalability.

Alongside these changes, there has been a strategic refresh in leadership to steer the expanded vision, with Nick Huber taking a controlling interest and the introduction of Petar Nedyalkov as CEO, setting the stage for a new era of growth and innovation in how the world approaches work.

A premium domain name is a powerful tool for businesses looking to establish a strong and professional online presence. If you’re ready to upgrade your brand and boost your online presence, contact us for more information on our premium domain name options and how they can help your business succeed.

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