folder Filed in Rebrands
Integromat evolves to a new platform, rebrands to
By Monica Stankova access_time 2 min read

Founded in 2012, Integromat offers a visual platform for anybody without coding knowledge to design, construct, and automate anything from tasks and workflows to apps and systems.

Recently the brand announced a rebrand to the much stronger and simpler brand name – Make. They have invested in an exact brand match domain name –

Today, we are introducing Make, which is the name of our brand, business, and new flagship platform. We wanted to create an identity that matched our product and the community around it. Something powerful, yet playful – like us.

Integromat was acquired by Celonis in 2020. Now, Make is launched as its own business unit within Celonis. The company acquired from former owner Digimedia, Inc. for an undisclosed amount.

“Make” is short, modern, and easy to spell and pronounce. It’s a verb that captures what users do on our platform. Most importantly—it represents the evolution of our product, the spirit of our customers, and reflects one of the most transformational trends of our era: from rigid, top-down, repetitive jobs to flexible, empowering, and meaningful work.

The company officially introduced its new brand in a tweet on February 22nd, 2022.

On top of being a dictionary word, short and with very positive meaning, is also a CVCV type of domain. Global brands like Nike, Puma or Visa have chosen CVCV names and the matching domains to build a strong presence, both online and offline. Investing in such a name sends a strong message of confidence to customers, investors and business partners.

How does your brand name match your company vision? What new horizons can a better name open? Get in touch if you feel your brand deserves a better name, we are always happy to help.

branding business domain domain name domains funding Integromat Make naming rebrand