Adaptability and innovation are essential for success in a dynamic and ever-evolving retail landscape. Gilbarco Veeder-Root Retail Solutions, a global retail and payment technology provider, is embracing the spirit of transformation with a rebrand to Invenco by GVR. This rebrand marks a significant milestone, symbolising a new era of technological advancements and strategic focus for the company.
With a shared vision to become the leading operating system for convenience retail, Invenco by GVR unites Gilbarco Veeder-Root’s (GVR) Retail Solutions business and the advanced technology acquired from Invenco. This collaboration allows the company to provide retailers with flexible and efficient technology solutions, empowering them to boost productivity and engage customers more effectively.
We continuously strive to better serve convenience retailers in new, innovative ways. As Invenco by GVR, we will be the operating system for convenience retail. Invenco by GVR reflects our overarching strategy to connect, manage, and scale convenience retail and the mobility ecosystem. We couldn’t be more excited about the incredible opportunities that lie ahead as we redefine convenience together with our customers.
Karthik Ganapathi, President of Invenco by GVR
The choice of the brand name “Invenco” perfectly captures the spirit of innovation, connectivity, and revitalisation that the company brings to the convenience retail sector. It reflects the brand’s dedication to helping retailers stay ahead of the competition and adapt to the industry’s ever-changing landscape.
Invenco by GVR’s rebranding initiative goes hand in hand with its global presence and influence. With its solutions already present in nearly 165,000 connected devices across 50,000 convenience stores in over 50 countries, the company demonstrates its commitment to serving retailers worldwide. As part of the rebranding process, Invenco by GVR will incorporate key offerings such as Passport, Orpak, Insite360, and DOMS into its portfolio. These solutions will seamlessly integrate with Invenco’s retail operating system, iNFX, amplifying the company’s capabilities and further solidifying its position as a leader in the convenience retail sector. This integration enables retailers to benefit from a unified and comprehensive suite of solutions, providing enhanced operational efficiency, data-driven insights, and improved customer experiences.
As a company that has been operating under the domain name Gilbarco.com, the strategic investment in acquiring the EBM domain name Invenco.com signifies Invenco by GVR’s recognition of the power of Exact Brand Match domains. The company ensures a seamless transition for its existing customer base and stakeholders already familiar with the Gilbarco brand by securing Invenco.com. This move allows it to maintain brand consistency and enhance its online presence under the new Invenco by GVR identity.
Other resources
- Top 10 Rebranding Mistakes and How to Avoid Them: A Guide for Entrepreneurs
- Is It Worth Paying for a Premium Domain Name?
- Mastering the Art of Naming and Branding: Insights from Mark Gunnion
- Fortune 500 List of Companies 2022 and Their Domain Name Choices
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