folder Filed in Domain upgrades Invests in to Facilitate Growth Into New Markets
By Tsani Gramatikova access_time 2 min read

Gala Games is a blockchain-based gaming studio with a devoted and growing user base of over 1.3 million active players. The company is on a mission to redefine the world of gaming and has recently dived into the NFT world by allocating $5 billion within the next year to expand its NFT offerings. In addition, Gala is planning to set aside $1 billion each for its movies and music goals.

Those were some of the numbers shared with the Gala Gold community, and we certainly look forward to helping that unfold with the community in the future.

Jason Brink, President of Blockchain at Gala Games

Since launching in 2018, Gala Games seems to have cracked the “code for success” with its outstanding performance, a market value of $2.56 billion, and a fully diluted valuation of $17 billion. 

Gala games operated on the domain name for quite some time. The company has found a clever way to embrace the relatively new generic top-level domain extension .games in branding, as it both highlights the company activities and serves as a part of the name. Using a descriptive word in the brand name or as a domain extension is commonly seen in startups as it helps position the brand very clearly from the start. Yet, when the company grows and adds services, such an approach might lock the business and limit its growth. 

With the new add-ons and market expansion, it was clear that Gala Games, already commonly referred to as “Gala,” had to move on to a domain name matching better the new position and aspirations of the company. Gala has leveled up its online presence and brand positioning by investing in the premium is a CVCV type of domain on top of being a short, catchy dictionary word with a socially positive meaning. Investing in an asset like this, also used by globally recognised brands such as Nike and Visa, sends a strong message of confidence to customers, investors, and business partners.

How does your brand name match your company vision? What new horizons can a better name open? Get in touch if you feel your brand deserves a better name, we are always happy to help.

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