Deep technology, also known as deep tech, refers to startups that rely on cutting-edge innovation in engineering or scientific advancements to drive their business model. This can include technologies such as artificial intelligence, robotics, quantum computing, and blockchain. These technologies are different from “shallow tech” as they are not focused on end-user services.

The deep tech market is rapidly growing, with revenue projected to reach $3,733 million by 2032, exhibiting a growth rate of 21.8% CAGR between 2022 and 2023. East Asia is expected to be a particularly attractive market for deep tech investments.

Deep tech is ‘wow’ tech. Today, computing power has changed so much that the way data is processed has also changed. The machines are much smarter now. Deep tech can impact any sector, from dairy to defence. Every sector has the potential to be disrupted.

Swapna Gupta, Senior Investment Manager at Qualcomm Ventures

Marketing strategies for deep tech startups will vary depending on their field and product maturity. However, it can be challenging to take innovation from the lab to the market. Deep tech startups face unique challenges, including tight budgets and limited staffing. To overcome these obstacles, deep tech startups should tap into an ecosystem of support and leverage specialised talent to develop compelling stories and effective go-to-market strategies that meet the needs of their target audiences. 

In the competitive world of deep technology, choosing the right name is essential for the future success of a company. A creative, meaningful, and exciting name can help a business to stand out from its competitors and establish a unique identity in the market. To provide some insight into how naming can impact a deep tech business, we have compiled a list of successful companies in this field. 

In no particular order, we will examine some of the names on the list to understand how they have been able to create a strong and memorable brand identity. 

Namepicks

Kyndi

Kyndi is an artificial intelligence startup backed by venture capital. Kyndi was founded in 2014 by founder Ryan Welsh and AI pioneers with the vision of becoming the catalyst for the Fourth Industrial Revolution. Kyndi has grown from a groundbreaking idea to one of Silicon Valley’s most innovative AI companies under his leadership.

Successful entrepreneurs have the unique ability to sustain long periods of uncertainty and pain. If you don’t have the grit, don’t do it. It’s not easy.

Ryan Welsh , CEO at Kyndi

Kyndi’s technologies assist businesses in increasing workforce productivity by reducing friction between users and the knowledge they seek from data. Its enterprise NLU products can operate in any language, at any scale, and in one-tenth the time. Kyndi was named the Most Transformative Solution by SAP Startup Focus 2017 and was profiled in Deloitte’s Tech Trends 2017 “The Kinetic Enterprise” for its revolutionary approach.

Welsh and Arun Majumbar, the technical co-founder, were brainstorming names and liked the sound of “Kyndi”, which is derived from a West African word. They later found out that the name means “someone with the ability to think and reason”, which perfectly aligns with their vision for the company. The founders have invested in the exact brand match domain name Kyndi.com as a wise move to increase the company’s visibility and make it simpler for customers to find them.

Plexium

Plexium was founded in 2018 in the United States and develops a targeted protein degradation platform to discover new cancer and other disease treatments. To date, the company has raised $165 million to support its operations. The startup is currently developing molecular glues and monovalent degraders, two attractive areas that Novartis has identified as ripe for partnership possibilities.

Plexium operates on the exact brand match domain name Plexium.com. One of the benefits of owning such a name is preventing brand infringement and domain name squatting. By owning the exact match domain name, the company can ensure that no one else can use a similar name and potentially harm the company’s reputation.

Kaiko

Kaiko is a data provider for digital assets that improve the operational efficiency and transparency of institutional businesses, DeFi participants, and Web3 enterprises. The platform has invested in targeted M&A over the past year to expand its institutional product suite. The company is headquartered in London, with a research and development team located in Paris.

I consider Kaiko as a financial market data and services infrastructure company, not a pure crypto company.  It’s about blockchain transforming capital markets, it’s not just a pure bitcoin/ethereum play.

Ambre Soubiran, CEO of Kaiko for Money Never Sleeps

The company was named after the robot submersible “Kaiko” that explored the Challenger Deep, the deepest ocean point on Earth, in 1995. The name is easy to recall and aligns with the company’s philosophy: if you dive deep beneath what you see on the surface, there’s a fascinating world to explore.

Similar to most of the companies on our list, Kaiko has chosen to use an exact brand match domain name, Kaiko.com, for its online presence. Exact brand match domains create a more professional and memorable brand image. Many consumers will remember the exact phrase or keyword of an EBM, making it simpler for them to locate the website when needed.

Insilico

Insilico Medicine, a Hong Kong-based biotechnology company, uses advanced AI to prolong healthy and productive lifespan. The company aims to transform drug discovery and development by decreasing the expense and duration needed to provide life-saving medicines to patients. Insilico Medicine collaborates with significant pharmaceutical firms and has been acknowledged for its AI contributions, winning awards like “Top 5 AI companies for social impact” by NVIDIA and “Global top 100 AI companies” by CB Insights.

The term “Insilico” is pseudo-Latin for ‘in silicon’ (correct Latin: in silicio), referring to silicon in computer chips. The company name clearly communicates the company’s focus on AI and aligns with its goal of using AI to run the lab, in order to achieve improved outcomes in drug discovery by reducing human bias.

Insilico has secured both Insilico.com and InsilicoMedicine.com. Many successful global brands leverage the power of domain names and maintain a portfolio of names that serve various purposes. These include protecting their brand, as part of marketing campaigns, sub-brands or products, appealing to specific audiences and many others.

Insilicio is also featured in our Longevity and Anti-Aging Companies and Their Domain Name Choices article.

Galgus

Galgus is a company that specialised in the development of cloud-based intelligent WiFi technology that optimises network performance and provides advanced geolocation analytics. Galgus has offices in Spain, the USA, Colombia and Peru.

We are already a leading provider of on-board performance optimisation software for the aviation industry, with over 900 aircraft in flight using our software. Our goal now is to become a key partner for OEMs and system integrators in the railway sector and to ensure the benefits of our software reach industry-wide deployment.

Jose Gonzalez, co-Founder and CEO of Galgus for Global Railway Review

Galgus has invested in Galgus.com – an exact brand match .com name. This is the preferred option for most internet users and by securing that domain for their business Galgus demonstrates a commitment to establishing a strong market presence and expanding its operations.

Highlights

The majority of the deep tech companies on the list operate on the .com extension 122 out of 151. The .com extension is by far the most popular and widely recognized domain extension. According to the latest statistics, there are currently over 200 million .com domain names registered worldwide.

13 companies operate on the .ai extension. .ai has been widely adopted by tech startups as it is associated with a popular technology term (Artificial Intelligence) and offers a lot more availability than other TLDs.

.co has been used by 4 entries. The .co domain extension is the country code top-level domain (ccTLD) for Colombia. It is often used by companies and individuals as an alternative to the more commonly known .com extension. Both are also country domain extensions which can come with significant risks for a business.

110 companies operate on exact brand match domains. An exact brand match domain name can protect the brand from trademark infringement and other abuses, as it can help to prevent competitors from “squatting” on the brand’s domain name. It also reduces the risk of customers being confused and inadvertently landing on a competitor’s website.

4 companies have chosen to include a dash in their domain name. Dashes in domain names can make them difficult to remember and can be a source of confusion. They can also make it difficult for users to type the domain name correctly in their address bar.

While we make every effort to ensure the data on our site is accurate, complete, and up-to-date, we cannot guarantee its reliability. Our data is provided for informational purposes only and should not be relied upon as legal, financial, or other advice. We strongly recommend that you independently verify any information before relying on it.

Other resources

• Top 100 Most Inspiring Brands 2022 by Wunderman Thompson and Their Domain Name Choices
• The Art of Branding: Lessons from David Aaker, the Father of Modern Branding
• Preparing for an Uncertain Future: Domain Name Strategies for Business Owners
• Why Your Domain Name Matters: 4 Reasons Why .Com Domain Names Are The Best For Your Brand

A premium domain name is a powerful tool for businesses looking to establish a strong and professional online presence. If you’re ready to upgrade your brand and boost your online presence, contact us for more information on our premium domain name options and how they can help your business succeed.

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