London-based British graffiti artist Stik, renowned for his stick figure-like street art, recently acquired the prime domain Stik.com. He has collaborated with Amnesty International, British Waterways, Queeruption, Reclaim the Streets, and the Mutoid Waste Company. Stik’s popularity has skyrocketed in recent years, boosted by celebrity endorsements and increasing auction prices. In an interview for Londonist, Stik expressed excitement about the new opportunities arising from his success, calling it a “new chapter” in his life.
In a way, that’s me carrying off the artwork. I felt invisible and it was my way of showing I’m here.
I had a policy that I never sold any art, and then I did, and it changed. I wrestle to maintain some sort of purity.
Stik is secretive about his personal life and has built a strong personal brand around his pseudonym, relevant to his signature street art pieces. Personal branding involves creating and preserving one’s reputation and public image as an individual. It is a continuous effort and increasingly popular among artists and freelancers, but also entrepreneurs of all walks of life. It requires careful consideration of one’s digital image, not just showcasing their story. Domain names play a crucial role in expanding an online presence and providing easy access for their audience.
Stik’s primary domain name is Stik.org, with Stik.com redirecting to it. The .org domain extension was initially intended for organizations that did not fit into other existing domains such as commercial, networking, university, government, or military. Over time, .org became limited to only nonprofits. However, this restriction was lifted in August 2019 following the sale of the domain name registry to an investment company.
By acquiring Stik.com, Stik improved his credibility as an artist and established authority in his field. Exact brand match domain names like Stik.com aid long-term success.
The previous owner, veteran domain investor Matthew McJilton, traded the domain for cash and some art prints and a sketch from Stik. Given Stik’s rising popularity, the art may end up being the most valuable part of Matthew’s deal.
As the saying goes, you have to spend money to make money. In the case of premium domain names, the investment may seem steep, but the potential gains in terms of brand recognition and revenue make it worth considering. Contact us to learn more about how premium domain names can benefit your business.