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ConvertKit Rebrands to Kit, Acquiring the Premium Domain
By Monica Stankova access_time 3 min read

On June 6, 2024, the leading creator marketing platform ConvertKit announced a rebrand to Kit, along with securing the premium domain This strategic change marks an important evolution in the company’s journey, reflecting its expansion beyond its original scope and toward a broader range of creator-centric functionalities.

For a while, we’ve felt that our current name no longer reflects the scale of our mission and vision. ConvertKit sounds too technical, too niche, and it doesn’t fully capture everything that creators do with our platform. We wanted a name for our company that was: Tied to our mission, One word, Easy to hear and spell over the phone, Not too technical. Kit checks all those boxes, and gives us a great starting point for building a new brand identity while staying connected to our 11+ years of experience serving creators as ConvertKit. 

Kit’s team

This is not ConvertKit’s first attempt at rebranding. In 2018, the company initially announced a name change to “Seva,” a term with deep cultural and religious significance across several communities in the Indian subcontinent. However, this decision was quickly reversed following feedback from the community, highlighting concerns about cultural sensitivity and appropriateness. This previous experience has clearly informed the company’s current rebranding strategy. This time, Kit has proactively engaged with its user base and plans to undergo the rebranding process publicly, inviting ongoing feedback to ensure the new identity aligns with user expectations and values.

In this rebrand, simplifying the name to “Kit” while dropping the specific ‘Convert’ prefix retains the essence of the company’s heritage and broadens its appeal to reflect the expanding array of services and anticipated future development.

When the opportunity arose to own, we learned from that past experience. We took our time to conduct more research and speak with creators to get their feedback before making our decision. Ultimately, we see Kit as a natural evolution of ConvertKit. It’s already part of our name, and because we help creators do more than just convert, our name will now reflect that too.

Kit’s team

ConvertKit has invested in a premium three-letter, dictionary word .com domain –, reinforcing its commitment to a strong, memorable online identity.

Three-letter .com domains like are prized for their brevity, memorability, and adaptability. Owning elevates the brand’s identity and positions it ideally for future expansion, ensuring that its online presence resonates with the scope of its services and its global reach.

As part of its commitment to rebranding publicly, Kit is launching a video series titled “Rebranding in Public.” This initiative aims to foster transparency and engage the community throughout the rebranding process. In the first episode of the series, viewers will gain insight into why Kit is rebranding at this time, what to expect in the coming months, and hear from other creators who have experienced the rebranding journey themselves. 

In the announcement video, Nathan Barry, CEO of Kit, highlights the acquisition of the premium domain as a key element of their rebranding strategy. Nathan reveals that a team member has been tracking the availability of the domain for three years, showcasing their strategic foresight. Using domain acquisitions as PR campaigns is a smart strategy, and has been deployed by brands like Monday, Sumo and Close to communicate the essence of their brand transformation and their commitment to excellence.

A premium domain name is a valuable asset that can help your business stand out from the competition. Contact us today to learn more about premium domain names and how they can help your business succeed.

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