HubSpot, the leading CRM company, recently disclosed in an SEC filing (spotted by George Kirikos) that it invested eight figures in the domain name Connect.com.
According to Whoxy, HubSpot owns more than 500 domains, including multiple variations of its brand name as hubspot.network and hub-spot.us. Most successful global brands use the power of domains and maintain portfolios of names that serve different purposes – to protect their brand, as part of marketing campaigns, sub-brands, or products, to appeal to specific audiences, and many others.
One-word.com premium domains like Connect.com are prized by many as branding gold mines. They are easy to say, spell and recall and enhance the organic type-in traffic and overall marketing effectiveness.