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Cenomi Rebrand Brings Operating Companies Under One Name to Match Growth and Transformation
By Arnaud PETIT access_time 2 min read

The Fawaz Alhokair Group, along with Arabian Centers and Fawaz Alhokair Fashion Retail Co., has announced the launch of Cenomi, a new brand that will bring together all operating companies under one name. Arabian Centers will now be known as Cenomi Centers, while Alhokair Fashion Retail Co. will be called Cenomi Retail.

The company has also announced the launch of its first official loyalty program, Cenomi Rewards, and a new e-commerce marketplace,, set to launch in the first half of 2023. Cenomi, whose name is derived from the Greek word “ceno” meaning new and “mi” meaning me, aims to provide customers with a new era of retail and lifestyle experiences in the Kingdom of Saudi Arabia and beyond.

This is a historic moment for our organisation as we firmly position ourselves at the heart of consumer lifestyle in the Kingdom. For three decades our companies have grown and transformed alongside the country and its people to deliver access to the best brands in world-class platforms. Cenomi signifies an even greater amplification of that vision and firmly sets us up for the next 30 years of success and beyond.

Fawaz Alhokair, Chairman, Cenomi Group

Cenomi will offer curated fashion, beauty, entertainment, and dining experiences through its 21 malls and centers across the country and online through a complete omni-channel universe on the exact brand match, including a soon-to-launch digital marketplace.

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