folder Filed in Domain upgrades, Rebrands
Carry's Evolution: From Ocho to and Now
By Monica Stankova access_time 2 min read

Carry is an all-in-one platform for tax-advantaged accounts, investments and strategies for business owners and high-earning professionals. Founded in 2022 as Ocho, the company rebranded to Carry in September 2023 and started using the domain name 

It’s been an incredible 12 months helping business owners build wealth. But as our platform & ambitions have grown, we needed a new name that better reflected our vision. Say hello to Carry!

Ankur Nagpal, founder of Carry

While adding words like “money” to the original domain can be a practical solution when the Exact Brand Match (EBM) domain is unavailable or beyond budget, this strategy has several drawbacks. Including extra words can limit a business to specific services or products, diluting the brand’s overall impact. A longer domain can become less memorable, making it harder for clients to recall and type correctly. This complexity can result in missed opportunities, as potential customers might attempt the simpler version of the domain, assuming it to be the correct one. Non-EBM domains can weaken brand identity and reduce marketing effectiveness.

On May 14, 2024, Ankur Nagpal, founder of Carry, announced on X that they had secured the EBM domain name 

Acquiring is instrumental for maintaining steady traffic, reducing customer confusion, and preventing potential business losses from clients accidentally visiting the wrong website. Owning greatly enhances Carry’s online presence, sending a strong message to clients and investors.

Dictionary word .com domains like are powerful branding tools. They convey simplicity, authority, and accessibility, which are essential for building consumer trust and recognition. Such domains are seen as strategic assets, enhancing a brand’s visibility and credibility in the global market.

On May 14, 2024, Ankur Nagpal, founder of Carry, announced on X that they had secured the EBM domain name 

Premium domain names are an important consideration when it comes to building and protecting your brand. If you’re ready to take the next step and invest in a premium domain name for your business, contact us to learn more about our available options and how we can help you get started.

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