Samba TV is a television technology company that offers real-time insights and audience analytics. Its technology is embedded in smart TVs and connects seamlessly with smartphones and tablets to create a personalised viewing experience. By recognising what’s on screen through its proprietary Automatic Content Recognition (ACR) technology, Samba TV learns viewer preferences and uses machine learning to recommend relevant content, helping viewers discover shows they’ll enjoy while enabling brand marketers to measure and understand audience engagement across devices.

The company was originally founded as Flingo in 2008 and rebranded to Samba TV in 2013, operating under the domain Samba.tv. 

In early 2025, Samba TV appears to have secured the domain name Samba.com, as noted in DNJournal’s domain sales report. While the .tv extension is often associated with “television,” it is actually the country code top-level domain (ccTLD) for Tuvalu. Country domain codes offer more freedom of choice but come with certain risks for businesses. 

By securing Samba.com, the company boosts its online presence, reinforces brand consistency, and offers a smoother experience for its users. Dictionary-word .com domains are highly valuable for their global recognisability, memorability, and authority, making them a powerful asset for long-term growth.

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The right domain name is an important consideration when it comes to building and protecting your brand. If you’re ready to take the next step and invest in a perfect domain name for your business, contact us to learn more about our available options and how we can help you get started.

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