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From Toggle AI to Reflexivity: Strategic Rebranding with Exact Brand Match Domain
By Tsani Gramatikova access_time 2 min read

Reflexivity (formerly Toggle AI) is a New York-based provider of cutting-edge artificial intelligence solutions for the investment industry. Reflexivity was founded with the ambition to create a platform that transforms data into meaningful, actionable insights through natural language queries. Co-founders Giuseppe Sette and Jan Szilagyi envisioned a tool that processes vast data streams in real-time, making it intuitive for both professional portfolio managers and individual investors to obtain clear answers to stock market questions.  

Upon launching in 2019 as Toggle AI, the company gained significant momentum by securing Stanley Druckenmiller as its first investor. His endorsement provided credibility and facilitated partnerships with major industry players such as Microsoft and Nasdaq, enabling Toggle AI to scale rapidly and enhance its capabilities. Toggle AI operated on the Toggle.ai domain, seamlessly integrating the .ai extension into its brand name. This highlighted the company’s dedication to artificial intelligence and made the domain an essential part of its identity.

As the business grew by attracting new investments and customers and expanding into new horizons, it became a natural step for Toggle AI to rebrand to Reflexivity. This time, the company acquired the Exact Brand Match (EBM) domain Reflexivity.com. EBM domains enhance global appeal, credibility, and trustworthiness and are the preferred choice among FinTech companies. Securing Reflectivity.com signals that Reflexivity is committed to establishing a strong, enduring presence in the market, reinforcing its position as a reliable and innovative leader in transforming data into actionable insights.


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