Ropo Capital, now known simply as Ropo, has been a leader in improving the entire invoicing process from start to finish. They are now introducing a new brand to better support the finance department in making smart, data-based choices to enhance cash flow and financial results.
Recently, Ropo expanded into Sweden and Norway and now serves over 10,000 clients throughout the Nordics. Ropo is unveiling a new name and brand identity as part of its growth strategy. The name change from Ropo Capital to Ropo reflects its focus on using technology to aid the finance office. Ropo’s primary services revolve around the Ropo One™ platform and Ropo OneView business intelligence tool, which provide advanced monitoring of key performance indicators and revenue predictions.
Their new slogan, “Makes your business flow,” reflects their goal of helping clients simplify their processes and boost their workflow, cash flow, and customer experience. Ropo aims to overcome the financial hurdles that slow companies down, setting the stage for a more efficient economy.
Our path to becoming the top name in the Nordics has been transformative and inspiring. The change to Ropo and our new visual identity show our dedication to innovation and excellence. Our platform and services deliver unparalleled value to our clients. This is the beginning of the next phase of our growth, assisting companies across the Nordics in making data-driven decisions to optimize their performance.
Ilkka Sammelvuo, CEO of Ropo
As part of the brand launch, Ropo is also introducing a new business intelligence tool, Ropo OneView, a customer service portal, MyRopo, and an updated set of commercial offerings.
The rebrand to Ropo is reinforced by acquiring the CVCV Exact Brand Match (EBM) domain Ropo.com, establishing a strong global online presence that enhances brand recognition and trust. The company has also strategically invested in regional domains like Ropo.fi and Ropo.se. Owning these country-specific domains enhances local brand recognition and trust, offering a tailored approach that respects regional preferences and business practices.
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