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FearFreePets.com Upgrades to FearFree.com, Streamlining Access to Animal Wellbeing Education
By Monica Stankova access_time 2 min read

Fear Free offers online education to veterinary professionals, pet professionals, animal welfare communities, and pet owners. The courses are developed and written by some of the most respected experts in the field, including veterinary behaviourists, anesthesiologists, pain specialists, internists, veterinary technicians specialising in behaviour, and professionals in shelter medicine, animal training, grooming, boarding and others. The company was founded in 2016 by “America’s Veterinarian,” Dr. Marty Becker.


Our mission is to prevent and alleviate fear, anxiety, and stress in pets by inspiring and educating the people who care for them.

Fear Free

Originally using the domain FearFreePets.com, Fear Free recently acquired the Exact Brand Match (EBM) domain, FearFree.com, which currently redirects to FearFreePets.com. Startups often select domains with additional descriptive words when the EBM domain isn’t available. This approach can result in lost traffic, email issues, and customer confusion, ultimately affecting marketing effectiveness. Although useful at first, descriptive domains like FearFreePets.com may hinder brand expansion as the company grows and diversifies.

By acquiring FearFree.com, the company strengthens its online presence, ensuring that visitors and potential customers are correctly directed to their site. Domains .com with dictionary words, like FearFree.com, are highly valuable because they are memorable, clear, and convey authority. These qualities enhance a brand’s accessibility online and increase its credibility with users.


Premium domain names are an important investment for any brand. If you’re ready to take the plunge and secure a premium domain name for your business, don’t hesitate to reach out to us for assistance. We’re here to help you choose the perfect domain name and get it set up for your brand.


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