William Hale launched PickandMix.com following the first Covid-19 lockdown in 2020. At the time, he was dealing with clinical depression and saw the business as a fun project during the lockdown. Traditionally, pick and mix candies were sold in market stalls or corner shops but became hard to find during the lockdown. William successfully combined the nostalgic charm of a pick-and-mix candy store with the convenience of online shopping, proving that an innovative online concept can thrive even in crowded markets.
Since its inception, the business has seen substantial growth, evidenced by its expansion into a new, larger warehouse to accommodate the increasing demand.
Originally named Hungry Hippo, the company underwent a strategic rebrand to PickandMix, a name that more accurately reflects its offerings and has resonated well with its customer base. This change was prompted by the rapid success and growth of the business, signalling a shift towards a more focused and clear brand identity that aligns with its core product range and market position.
Since launching at the start of 2021, we have taken off in a way which we didn’t anticipate and it’s blown us away. Initially, the pick and mix brand was known as ‘Hungry Hippo’ but thanks to the thousands of orders each month, we’ve been able to create our dream brand which is now PickandMix.com. Firstly, we started delivering our pick and mix sweets bags from our little shop in Tarporley to surrounding areas. However, we are now shipping orders across the UK with Next Day delivery!
William Hale, Co-Founder
The new brand operated on the Pickandmixsweets.co domain name and upgraded to the exact brand match PickandMix.com in 2023. This strategic investment paid off quickly. The new, easier-to-remember domain name made it simpler for customers to find and remember the website. As a result, the business saw a remarkable increase in sales. Just this year, they’ve sold over 100,000 bags of candy, bringing in earnings of more than £1,000,000.
William Hale’s success with PickandMix.com demonstrates the critical role a great domain name can play in the growth of an online business. The significant increase in sales and profits his business experienced shows that a domain name is much more than just a web address; it serves as the initial point of contact with customers, crucially influencing both the perception of the business and its overall performance.
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