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40 Indian Unicorn Startups in 2021 and Their Domain Choices
By Tsani Gramatikova access_time 4 min read


After the US and China, India has the world’s third-largest startup environment. The pandemic has accelerated India’s use of online technology. As more businesses are going online, venture capital firms and private investors are focusing on tech startups and industries such as fast-moving consumer goods, online grocery delivery, and home entertainment. According to a survey reported by Mint, India is predicted to have 62,000 startups, including 100 unicorns, with a combined valuation expected to reach over $1 trillion by 2025. In comparison, the US added 254 unicorns in 2021, bringing its total to 487, while China launched 74 billion-dollar companies, bringing the total to 301. Israel registered over 45 startups with unicorn status last year

Indian unicorns are flourishing in this fast-paced and dynamic economy. These startups are not only developing innovative solutions and technologies but are generating large-scale employment” “Today, one out of 13 unicorns globally was born in India.

Source: Orios Venture Partners

Startup data tracker Tracxn shows that 211 funds made their first investments in India last year, up from 64 the previous one. 

Source: Tracxn


Mensa Brands

Founded by former Myntra CEO and Medlife cofounder Ananth Narayanan, Mensa Brands is a brands aggregator and roll-up firm. In just six months after its launch, the company has surpassed the billion-dollar valuation milestone, making it the country’s fastest unicorn startup.

Mensa Brands operates on its exact brand match domain name –, registered in 1999, redirects to Mensa, the owner, is a high IQ society.


Spinny is a Gurgaon-based startup that facilitates the purchase and sale of used cars. Following a $283 million funding raised in December 2021, Spinny joined the Indian unicorn club.

Spinny has secured for its brand presence online. An exact brand match .com name like is the natural choice of most internet users, making their marketing most effective across all channels.


Innovaccer is India’s first health tech unicorn dedicated to providing optimal healthcare via cutting-edge analytics and open data. The company recently raised $150 million, led by Mubadala Capital, at a valuation of $3.2 billion.

Innovaccer has chosen a domain name that corresponds to their global ambitions and communicates their vision –


Meesho is an Indian social commerce platform that helps users start their businesses without investment by connecting small and micro business owners with customers via social media sites like WhatsApp, Facebook, and Instagram. Meesho is valued at 4.9 billion, following a $570 million funding. 

Meesho is operating on the exact brand match domain name. Get familiar with EBMs with our short guide will teach you the basics about Exact Brand Match domains.

40 Indian Unicorn Startups in 2021 and Their Domain Choices


Nobroker is India’s first proptech Unicorn. The company was founded by Amit Kumar Agarwal, Akhil Gupta, and Saurabh Garg. Following a $210 million investment round, Nobroker became the 36th Indian startup to reach a billion-dollar valuation last year. 

NoBroker has invested in the exact brand match thus making the most out of their marketing across channels and avoiding security risks.

40 Indian Unicorn Startups in 2021 and Their Domain Choices


The Internet country code top-level domain (ccTLD) for India is .IN. Initially, the domain was administered by the National Centre for Software Technology (NCST) and its Centre for Advanced Computing Development (C-DAC). In 2004, the Indian government issued an executive order transferring responsibility for managing .IN domains to the newly formed INRegistry overseen by the National Internet Exchange of India (NIXI). The registrars for the, and, and domains have been assigned to the National Informatics Centre (NIC), ERNET, and the Ministry of Defence, respectively.

Since 2005, the .in domain’s restrictions have been liberalized, allowing limitless second-level registrations. There are no restrictions on the number of registrations that may be made under the previously defined zones.

According to Whois, there are more than 2 million domain .IN domains registered.

2 companies on our list have chosen to use the .IN extension.

40 Indian Unicorn Startups in 2021 and Their Domain Choices

30 Indian unicorn startups have registered exact brand match domains. The majority of successful global brands operate on similar names that communicate trust and authority.

32 companies operate on .com. 

40 Indian Unicorn Startups in 2021 and Their Domain Choices

.IO extension has been used by 1 company. Are .IO Domain Names Still Popular? Check our recent article about the risks and benefits of using country extension domain names.

While we make every effort to ensure the data on our site is accurate, complete, and up-to-date, we cannot guarantee its reliability. Our data is provided for informational purposes only and should not be relied upon as legal, financial, or other advice. We strongly recommend that you independently verify any information before relying on it.

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How does your brand name match your company vision? What new horizons can a better name open? Get in touch if you feel your brand deserves a better name, we are always happy to help.

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