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A Fresh Start for Debtsy with a Rebrand to Reflect What the Brand Stands for - January.Com
By Tatiana Bonneau access_time 1 min read

Debtsy launched in 2016 as a do-it-yourself debt settlement, where users can negotiate directly with their creditors in an effort to settle their debt for less than they originally owed. The company set on a mission to humanize the consumer debt collection industry. And they have sure made huge progress. In 2021 the company raised series A funding and later on in the year they announced a rebrand to January.com.


Debtsy officially changed its name to January! We made this change because we want our name to reflect what we care about most: helping consumers get back on the path to financial stability. January represents a fresh start. 

Tyler Gillies, Director of Operations

There are over 200 companies using the word January as a brand name reveals a quick search on Linkedin. Companies like january.ai, january.ventures or january.capital will struggle to establish their brands online now that they have missed the chance to secure the matching domain name, not to mention traffic and email loss, and security issues.


How does your brand name match your company vision? What new horizons can a better name open? Get in touch if you feel your brand deserves a better name, we are always happy to help.

Debtsy domain January naming rebrand