WooCommerce, a leading open-source ecommerce platform, has revealed its rebrand to Woo. This simplistic identity resonates with many of the customers who have long referred to the brand as ‘Woo’. With this rebrand, the company aims to strengthen its market presence, adopting a name that reflects the innovation and reliability of the ecommerce solutions it provides.
“Woo” is how many loyal customers have referred to us for years. And now we’re leaning into that name for our company and brand. It’s a fun, punchy name that shows how excited we are to empower success for merchants and developers. Switching to Woo.com is part of this larger strategy.
David Callaway, VP Creative and Communications
The transition from WooCommerce to Woo simplifies and unifies the brand identity, preventing fragmentation and aligning with the name already embraced by customers.
The rebrand gives an opportunity to rationalise the names of the products and services that the company offers, such as Woo Marketplace, WooExperts and others. Now, while ‘Woo’ represents the overarching brand, ‘WooCommerce’ remains the designation for Woo’s flagship product, the open-source ecommerce platform for WordPress.
WooCommerce.com will become Woo.com. This domain migration is part of a broader effort to make our “Woo” branding system clearer for our merchants, developers, community, and shoppers. We’re consolidating the way we use the Woo brand. You can expect to see more Woo-owned services or extensions with the name Woo at the front to make it more apparent where it comes from and to build on the trust and reliability of our core brand.
Woo’s team
By investing in a three-letter .com domain name, Woo significantly strengthens its competitive advantage. Three-letter .com domains are known for their brevity and flexibility. With only 17,576 possible three-letter combinations, securing such a domain is reflective of Woo’s commitment to its long-term vision and investment in the brand’s future.
Other resources
- 5 Most Common Ways to Get Your Domain Name Strategy Wrong
- The Importance of Investing in a Strong Domain Name for Your Business
- Building Your Brand: Mastering Content Marketing with Vanhishikha Bhargava
- 109 best E-commerce brands of 2020 and their domains
Premium domain names are an important investment for any brand. If you’re ready to take the plunge and secure a premium domain name for your business, don’t hesitate to reach out to us for assistance. We’re here to help you choose the perfect domain name and get it set up for your brand.
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