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WeeCare Rebrands to Upwards: Expanding Mission to Provide Comprehensive Family Care Solutions
By Monica Stankova access_time 2 min read

WeeCare, a leading national childcare network, rebranded to Upwards in September 2023 to reflect its expanded mission to provide comprehensive care solutions for U.S. families.

Upwards signifies the direction families move when care is not a concern. From our founding in 2017, we focused on putting family at the center of everything we do. And going forward, the new name aligns with our company’s mission of making care accessible to all families and empowering the caregivers who provide it.

Jessica Chang, CEO and Co-Founder of Upwards

Over the last years, Upwards has played a key role in addressing the childcare crisis, establishing the nation’s most extensive network and serving over 2 million families. The network supports care providers in all 50 states, aiding their business growth even through the pandemic. Upwards collaborates with government bodies like the State of California and the U.S. Army to make childcare more accessible and to stimulate economic growth in communities. It also partners with major U.S. employers such as Goodwill, JCPenney, Dollywood, Chobani, P.F. Chang’s, Tenaris, Panasonic and healthcare giants like Emory and Nebraska Medicine, who rely on Upwards for their employees’ childcare needs. 

Childcare remains our area of expertise and immediate focus, but we know it’s only one of many caregiving needs families have. Upwards’ expanded focus reflects the urgent need for technologically-driven solutions to the care crisis that are efficient, adaptable, and customizable, catering to the unique needs of every family. Our technology platform brings together families, caregivers, employers, and governments to create accessible care options in real-time. We do this by assessing care needs, identifying and supporting caregivers equipped to meet those needs, and connecting families with the resources to afford care. Upwards increases efficiency and reduces frictional costs that allow for more funding to flow to families that need it.

Jessica Chang, CEO and Co-Founder of Upwards

The key element of Upwards’ rebranding strategy is the acquisition of its Exact Brand Match (EBM) domain, This move simplifies online access for users and significantly enhances visibility. 

Owning a dictionary word .com domain like serves as a powerful branding tool, promoting simplicity, authority, and accessibility, which are essential for building consumer trust and brand recognition.

WeeCare Rebrands to Upwards

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